Differences between the Netherlands and Belgium on Social Media

Belgium & Social mediaSeminarie NKVK - Marketing & Communicatie verschillen NL-BE

MATTIASVERMEIRE.EMAKINA.ACCOUNTMANAGER.10Y.360°

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SOME REFERENCES

Landscape.TeamStructures.Cases.Recommendation.

APPROACH

INTERNET USAGE NL BE

CONNECTED 87% 81%

TIME ONLINE 14,8 hours 13,6 hours

NEWS READING 94% 77%

MOBILE CONNECTED 50% 26%

ONLINE SHOPPERS 94% 86%

LANDSCAPE

USERS NL BE

FACEBOOK 8,4 M 5,4 M

TWITTER 1,3 M +/- 180 K (2012)

GOOGLE + 800K (visits/m) 47 K

LINKED’IN 3,9 M 1,6 M

SOCIAL NETWORKS

TEAM STRUCURES

CostEffective.LessEffective.

MoreErrors.MoreEfforts.

CentralizedCentralize

d Team

Strat + Conv

TEAM STRUCURES

Expensive.BetterRelations.

LessErrors.LessCoherence.

Independent Social Team BE-FR

Social Team BE-NL

Social Team

NL

Strat + Conv

Strat + Conv

Strat + Conv

TEAM STRUCURES

CostEffective.BetterRelations.

MoreCoherence.LessEfforts.

International Driven

Internat.

Social Team

Team NL

Team BE-FR

Team BE-NL

Strat ConvConv

Conv

TEAM STRUCURES

Expensive.BetterRelations.

MoreCoherence.MoreEfforts.

Collaborative modelTEAM

NL

TEAM BE-NL

TEAM BE-FR

Strat + Conv

CASES

FB EXAMPLE – BONDUELLE (1)

FB EXAMPLE – BONDUELLE (2)

RESPONSES0

5

10

15

20

25

30

35

NLBE-FRBE-NL

PLATFORM EXAMPLE – YUNOMI

POSTED IN NL, BE-NL, BE-FR

BELGIUM.GREAT WORK OF THE MAKE-UP ARTIST

NETHERLANDS.SCANDAL & COMMOTION BECAUSE OF DISRESPECTFUL

FB EXAMPLES – MESSAGES NL

FACEBOOK

FASTER EMBRACEMENT

MORE REACTIVE & RESPONSIVE

MORE LIKES & SHARING

FASTER UNLIKE

FASTER COMPLAIN

FACEBOOK

SLOWER MARKET

MORE THOUGHT THROUGH

MORE LOYAL

MORE SERIOUS (#FOOD)

FLANDERS vs WALLONIA

FACEBOOK

WALLONIA + WIN-SEEKERS+ DIRECT+ MORE PRACTICAL+ DISTRUST TO MAJOR

BRANDS+ FRECH MARKET ORIENTED - PERSONAL SHARING

FLANDERS- ORIENTED TO DUTCH

MARKET+ MORE CREATIVE

UNDERSTAND.ME.

CONCLUSION

3VIEWS.TALKRIGHT.

WORDUSAGE.REWRITE.

RELATIONSHIPS.LOCAL.

ON THE INTERNET, AND EVEN MOREON SOCIAL NETWORKS, IT’S THE CONSUMER THAT CHOOSES WHO GETS ATTENTION

SO PROVIDE WHATHE/SHE (MIGHT) WANT…

CONTENT (WITH ADDED VALUE) IS KING

CONTEXT IS QUEEN

CONNECTION IS THE JOKER

THE KEY: CONTEXTIVATION

GIVE THE CONSUMERS WHAT THEY (MIGHT) WANT, WHEN THEY WANT IT, AND HOW THEY WANT IT…

IF YOU MANAGE TO DO THIS, YOU’LL BE THE EMPEROR

FRIEND_________

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