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Tools and techniques for converting prospects into customers and customers into evangelist. Describe the challenges that face marketers in a world where the customer lifecycle is not longer linear, present tools and tactics that address the challenges of connecting with the connected And wrap up with an approach for designing for desire.
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Convert prospects into customers and customers into evangelists.
Dirk ShawDirk Shaw
Digital experiences that create brand advocates
“Companies that guide or inspire word of mouth by empowering consumers, respecting their opinions, thanking them for sharing their input, and making changes based on consumer counsel ... in those cases, word of mouth marketing is successful all the time, every day. “
Dave Balter, CEO bzzagent
http://www.flickr.com/photos/61172365@N00/64059767/
The marketing funnel is no longer a funnel
Customers have taken control and the velocity at which they influence others is faster than ever
A fragmented set of tools to deliver & measure integrated experiences increases complexity
What can you do to connect and increase engagement with these influencers?
Vignette Corporation ©2008
Find talkers and their like minded peers
Help spread the message farther faster
Don’t sit back, join the conversation and stay there.
Measure and understand what people are saying
Credit: http://www.dangerouslyawesome.com/wp-content/uploads/2007/04/purplecow.jpg
Give them a reason to talk
In summary
• Velocity of word of mouth is faster than ever
• Customer lifecycle is not linear
• Find & Connect with your influencers
• Measure and understand conversations
• Design an experience worthy of sharing
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