DNA of building software products - Fast track method

The DNA of building software products - Fast Track method

Sharad SharmaCEO BrandSigma Inc.

Board Member, Indian Angel NetworkChair, Product Forum, NASSCOM

We are in the midst of a shift (again)

Mainframe

Operating Systems

ERP

ModularApps

Big Data

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Database

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Things that will certainly happen

• Cloud will be ubiquitous

• Mobile will be de-facto consumption device– Mobility is not just small screen

– Presence and Location

– HTML5

– Task specific apps

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Lets talk corporate apps

Apps, apps everywhere!

Time

TeamSize

TraditionalWay

On the Cloud

Cost of Product Development is down significantly

“Not once have I or my close colleagues ever heard a client say any of the following:•We don’t have a backlog of desired

applications with provable ROI.•We can’t find any applications that we think

are a good idea but without provable ROI.•We don’t need any new applications. We’re

all out of ideas!”Eric Knipp, Gartner, 2012

Backlog of Apps

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Apps, apps everywhere!

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Data-driven modularization of apps

A new apps hierarchy is emerging!

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Flat world for applications

Lower Costs

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Data-driven modularization

+

India is an emerging flat world leader

These are some early success stories. The pace is quickening!

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• Finding and contacting the market– $10 ideas

• Conducting the conversation to extract the idea– Includes validation with 5-10 people

• Building the SaaS solution

• Selling the SaaS solution– Creating Landing Page

– Driving Traffic

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Fast Track Method

Fast Track Method

• Why $10 ideas

• Idea Extraction

• Building the SaaS solution

• Selling the SaaS solution

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The new buyers

“App Store Search on ‘Insurance’ threw up 443 Applications!

I wonder how many were there 3 years ago??”

Who’ll do make buying decisions for these apps? CIOs or LOBs?

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The Marketing Technologist

Controls IT spending in MarketingFastest growing role in Marketing

Has a jaded view of IT

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Salesforce

Zoho

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Zoho story

~$200 per seat

~$60 per seat

~$12 per seat

Fast Track Method

• Why $10 ideas

• Idea Extraction

• Building the SaaS solution

• Selling the SaaS solution

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Sharad Sharma @sharads 15

Idea Extraction

1. What is your most important activity?2. Do you have pain associated with this activity?3. How is the pain related to the most important activity?4. Do you have a systemic process for the most important

activity?5. If that pain went away, how would that help you?6. If we created a process that addressed the pain would you

pay for it?

Dane Maxwellhttp://youtu.be/lHh83TWe7s8

• In the past, founders would stumble into an SaaS idea

• Now, it’s a science!

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Indian stories

Fast Track Method

• Why $10 ideas

• Idea Extraction

• Building the SaaS solution

• Selling the SaaS solution

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• Create the landing page

• Launch– at Google I/O in June’12

• Drive traffic– now #1!

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Indian story

Thank You!

@sharads

#MadeInIndia