Does Your Business Blog Include these 5 Things?

Does your Business Blog include these

5 Things?

Does Your Business Blog Include These 5 Things?

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Blogging

for business has increased in the past 10 years. Since 2008, twice the number of Fortune 500 companies have implemented a business blog.

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Business blogs are an important way to connect with your audience. Business blogging

can lead to increased brand visibility, consumer engagement, and lead generation.

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Successful business blogs should include multiple contributors, images/video, credible resources, time sensitive posts, and a comment section.

#1 Multiple Contributors

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Multiple contributors add variety and a fresh perspective to business blogs. Having multiple contributors can help ensure readers stay on your site by offering “something for everyone.”

#2 Multimedia•

Images and video receive the most shares across every social media platform. Including them in your blog regularly can increase reader engagement and help your content go viral.

#3 Credible Resources

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Every business blog should include one or two credible resources. The advantages include increasing your brand’s authority in the industry and providing readers with information to back up your blog.

#4 Time Sensitive Posts

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Time sensitive posts are a great way to keep your blog fresh. Incorporating current events into your blog content keeps readers interested. Adding time sensitive content to your blogs can be as easy as setting up Google Alerts for industry specific keywords.

#5 Comment Section•

Every business blog should have a comment section. Adding a comment section allows readers to start a dialogue with your business while providing valuable feedback to help perfect your blog content.

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Include these five things in your business blog to help get your content read, shared, and loved.

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