6 Things to Include in a DIGITAL STRATEGY

The famous saying – If you fail to plan, you plan to fail, couldn’t ring more true when it comes to why you should

have a digital strategy.

The purpose of a Digital Strategy is to identify core areas within your businesses that can help achieve their desired

perception in the marketplace and increase ROI.

It is impossible to accurately measure your success online without a clear reason as to why you are doing what you’re

doing in the first place.

A good Digital Strategy will define which customer touch points and channels need managing so the scope of your

digital marketing is clear.

We have put together the 6 most important components to a Digital Strategy that you must consider when writing you

own:

1. Identify where you are positioned in the marketplace against your competitors.

Write down your competitors and take note of what marketing they’re doing and how successful it is.

2. Complete a SWOT Analysis.

Knowing what your strengths and weaknesses are and identifying opportunities and threats in the industry will

help you see the areas you should be paying close attention to.

3. Set Objectives.

Ask yourself – where do you want to be and what do you want to achieve? You may want to increase your fans on

Facebook to 2000, increase traffic to your website by 50% or get a certain number of enquiries online each month.

4. Plan out how you will reach each objective.

Detail the strategy initiatives you will take to achieve your objectives. Strategies including social media management, email marketing, blogging, search engine marketing, digital

campaigns are a few you may consider.

5. Who is doing what.

You have set out a great plan for yourself but now its time to identify who in your organisation is doing what and

when.

6. Monitor & Control

• Google Analytics• Facebook Insights

• Crazy Egg

They are a few you can use to track your marketing’s effectiveness.

The most successful Digital Strategies are ones that are to the point, easy to read and follow and that are accessible

so they can be read and reviewed ALL THE TIME!

Gloss Digital is a boutique digital marketing

agency with a core focus on strategy development and marketing management -

outsource marketing.

Contact Us: www.glossdigital.com.au

oremail info@glossdigital.com.au