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BRENDAN WALSHCreative Solutions Director
DMS / Choueiri GroupBe On is the Solution
3
Traditional Approach Video creation and distribution
4
Impact of TechnologyVideo creation and distribution
Identify the emotion of your audienceVideo Creation
Understanding emotion
through facial coding
Second-by-second Emotion
And Engagement Reporting
Understanding your ContentVideo Creation
Understanding the content, helps you plan effective distribution
Higher EMOTIONALL scores drive higher engagement rates and
shareability
Syndicate your video contentVideo distribution
Use one technology to perform hyper-distribution
Get Premium, Mid-sized & blogger level site to tell your story
Leverage Editors to spin it Utilize Influencers to take the conversation to
social media
Creative & ScalableVideo distribution
Sharing is key
Top 25%
Bottom 25%
Top 25%
Bottom 25%
89x greater
330x greater
The Lifetime of a video
on Social Media is 1 day
The Lifetime of a video
on a Site is 3 weeks
The key to
engagement is
Hyper-Distribution
Advantages of Hyper-DistributionVideo distribution
The worlds best partner network for contentVideo distribution
“Priming” activates unconscious emotional
associations consumers have with targeted objects.
Customers acquired through word of mouth result in a
37% high retention rate
It’s a type of native ad and brand lift is
53% higher for native ads
It helps your SEO,user generated
posts account for 25% of the top
search results for the world’s top 20
brands
Give the right people creative licenseVideo distribution
PUBLISHER OPT-IN
USER OPT-IN
ENGAGEMENT
Simple…Video distribution
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