EFEA Forum, St. Petersburg 2013

Mega Events: bright future or failed expectations

What is left after big events? Is it worth bidding? How to use the new

infrastructure?

Who I am

Gdansk and new infrastructure built because of EURO 2012

What plans do they have

How GCB can help

Decision was

made

This meant:

New investments

Lots of hard work

New projects

Business plans

• 40 VIP lounges • 1385 business seats

• total length of counter in fan service spots - 277m

• 7 lifts (2 panoramic) • 1900 parking places for cars

and 160 for coaches

First of all we needed

a proper stadium…

240 mln EUR later, we made it!

Beside the new stadium Gdansk was in full growth… Over 1,5 bln Euro worth of projects!

vital road connections - new roads built in order to guarantee safe and quick transfer between all major spots of the city new trams and ecological, air conditioned buses adapted for handicapped peoples needs new airport terminal - service up to 6 mln passengers per year and all UEFA Euro 2012 guests airport new taxiway - raise number of possible flight operations from 12 to 30/ hour

1 FLOOR 3 halls A, B, C of ca.4000 m2 each.

up to 12 000 pax (3 x 4000pax) Multi-purpose, air-conditioned halls

2 FLOOR Conference space: ca. 2200 m2 4 air-conditioned conference rooms room A1 up to 600 pax (can be divided into 3 breakouts) room A2 up to 130 pax room A3 up to 60 pax room A4 up to 340 pax

June 8th…. EURO 2012 starts…

Gdańsk hosts: 3 group matches and 1 quarter-final match

The city is full of emotions!!!

Same time in the press…

July 1st… Spain won the Championship!

Championships ended… and everyone went back home…

Stadium expands into

BUSINESS CONFERENCE

CENTER

PGE ARENA Gdańsk offers the following conference rooms: PGE ATOM Club with a view of the pitch, up to 1000 participants, 1.600 m2 Trophy Room for 250 persons, 290 m2. League Room for 50 persons, 70m2. VIP Boxes for business meetings, up to 30 participants All the conference rooms have air conditioning, modern multimedia system and Wi-Fi.

Tyrolean Traverse

What’s more?

Entertainment

Roller skate track

Other

Lechia Gdansk (football club)

matches

Football Club Museum

T29 pub Sport & Recreation Centre

Karting, bowling, paintball

Investment

TV campaign (BBC, CNN, EUROSPORT etc) 275 000 EUR

Internet campaign 93 750 EUR

Press campaign 122 500EUR

Promotion during shows in Madrid, Dublin, Milan, Berlin, Moscow, Kaliningrad

Press tour for 120 journalists

Promo materials

City decorations 175 000 EUR

Thank You spots dedicated to 6 markets: Italy, Germany, Greece, Spain, Ireland, Croatia

Prepaid Cards for UEFA zones

Concerts, additional events, EURObuses

ROI

60 000 000 views!

Over 160 000 football fans at stadium

350 000 fans in the Fan Zone and 1000 journalists

Many prestigeous awards for the stadium

Press coverage worth over 60 000 000 EUR

Press coverage over 125 000 000 EUR if we consider all preparation (2007-2012)

1000% raise in the number of press publications on Gdansk

Worldwide publications in over 30 languages

2000 Internet short movies

150 000 foreign tourists and 150 000 domestic ones

What message did millions people

around the world receive?

What message did millions people

around the world receive?

Fantastic hospitality! Gdańsk can host big international

events professionally!

What else we have ?

Gdynia Sports & Show Arena

Gdynia Sports & Show Arena

Arena: 1537 m2 Height: 12,5 m - 18,5 m Audience: 4334 seats + 450 arena 246 parking places

ERGO ARENA ERGO ARENA

Plenary room up to 8700 pax

+ Main Arena 4600 Banquet (gala dinners)

for 1660 pax

ERGO ARENA

Statistics Number of meetings in Gdansk & Region in 2011

Area Number of meetings %

Gdańsk 2 525 50% Sopot 1 027 20%

Gdynia 305 6% Region 1 229 24% Total 5 086 100%

PROMO

MATERIALS

ROAD

SHOWS

TRADE SHOWS

How GCB supports meeting planners and venues?

Complimentary promotional materials

Recommendation for PCO / DMC / local suppliers

Site – visits

Flights discounts up to 20% for your clients

Tourist Information Desk at the Venue (meetings above 300 pax)

Welcome desk at the Airport (meetings above 300 pax)

Volunteers for Gdańsk – complimentary help during the event

Tourist Card at special price = discounts

GCBeVENT app for your event in Gdansk

Download app from your market: GCBeVENT Login to check the test conference:

event code: test e-mail address: gcb@gdanskconvention.pl activation code: 0987

FREE OF CHARGE

www.gcbevent.com

www.gcbevent.com

www.gcbevent.com

www.gcbevent.com

Anna Gorska, CEO

Gdansk Convention Bureau Gdansk Tourist Organization

gorska@gdanskconvention.pl

Thank You

www.gdanskconvention.pl www.gcbevent.com