Employee Advocacy presenation at ADMBE

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#admbeAgenda

18.00: Introduction by Mic Adam

18.45: Case : #RDPROUD Johnny Smets - Realdolmen

19.15: Case : SmarpshareStefan Ceunen & Laura De Knock - BBDO

19.45: Case : SociabbleLeentje Chavatte - Microsoft

20.15: Q&A

20.30: Networking Drink

21.30 End

Question 1

What words come to mind when you hear EA (='Employee Advocacy')?

Definitions

“Employee advocacy” is a term used to describe the exposure that employees generate for brands & company using both their own online and offline assets.

EA: From old to new!

EA = Ambassadorship 2.0

Why implement EA

• Reach

Only 2-8% of employee social networks overlap with brand networks (forester research)

• Influence

Let’s not forget

Question 2

Does your company have an EA Program/initiative?

Steps for an EA program

• Set Goals for the EA program

• Create the right environment for EA

• Culture of sharing

• Policy/Guidelines

• Choose platform

• Educate & train

• Leaders

• Employees

• Create content

• Measure (KPI’s)

Question 3

Where is EA happening today?

EA quick wins!Do your employees…

Messages on company profiles?

Question 4

What % of employees participate in EA at your company?

What Forrester found…

Why Employees Participate to EA

Question 5

What EA platforms do you know or use?

It is a crowded vendor space

Employee Advocacy in 2014 was where social media listening was in

2009. The market is probably 1-2 years away from acquisitions and

competition thinning the number of vendors in this space

And the list

goes on…

Examples of EA tools 1.x

Examples of EA tools 2.x

Examples of specific tools 2.xSocial Selling

Question 6

What department drives EA?

Question 7

Are people at your company incentivized for taking part in EA?

People are competitive

• Money

• Gift vouchers

• Access to board (IBM)

• Focus on team efforts

Question 8

Does your company have a Social Media policy (updated in the last 2 years)?

Your Updated Social Media Policy

Simple DO’s & DON’T’s

• Provide Support on content & sharing

• Offer posting guidelines

• Provide training

• Have Champions

• Feedback mechanism

• Ask passwords

• Tell them – “Must” do!

• Do illegal stuff (©, ™, etc.)

• Show disrespect

Question 9:

Who is responsible for creating content to be shared?

Content is King

• How much content do we have?

• Who will create or contribute to content?

• What content works for the employees?

• What content works for their audience?

• Curate of create?

Question 10

Who has a great case for or about

Content Marketing?

ADM session coming to you

in 2016

Now let’s hear how EA is created, implemented and used in 3 cases

#RDPROUD

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