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A Suit That FitsWho, how & why
@ASuitTFDavid
Started from amazing tailors...
@ASuitTFDavid
With a simple idea…
“To give everyone a suit that fits.” Fitting your budget, your personality, fitting you!
@ASuitTFDavid
Started from a basic website and tested the market. ...
@ASuitTFDavid
And we’d do a lot to shout about it....
This evolved into a systematic deliver process...
@ASuitTFDavid
33 Studios11 Open daily,7 new this year
And it spread locally…
@ASuitTFDavid
With “us” being a friendly and open...
“We live by doing almost anything the customer wants - going above and beyond wherever we can do. Customer service is measured by how delighted our customers are when they come into branch. We can physically see our customers’ happiness; we offer them two months to bring the suit back should they need alterations.” Johnny Harrison, West-end Senior style advisor
@ASuitTFDavid
Proud to feature our customers...
• Offline
• Or Online
@ASuitTFDavid
Engage personally…
@ASuitTFDavid
Before you meet us, you get to know us...• Style advisors have online
personalities on our website– Photo– Biog– Twitter Feed– Favourite Suits
• Get the RIGHT style advisor for your tailoring needs.
@ASuitTFDavid
Online, We invented the design tool...• Choose from over
40 Billion Style combinations
• Really get into the creation process
• Play around with tailoring
@ASuitTFDavid
We’ll send complimentary samples...
• Convenient• Personal• Create a physical
connection
@ASuitTFDavid
All of this should give you the confidence to book in locally...
• Possible to purchase online
• Mainly used for repeat purchase
• 95% customers choose to book in
@ASuitTFDavid
In an appointment our Style Advisors...• Are friendly / accessible
(not stuffy + judging!)• Get to know the customer
– hopefully as a friend. Sometimes get invited to weddings!
• Thorough knowledge and understanding
• This will hopefully give the confidence to purchase.
• Customers educated on Bespoke vs Off-the-peg
@ASuitTFDavid
Once you order, smooth delivery is the focus...
• Red Flags: Style Advisor responsible to overcome any possible problems in your order, (usually without you knowing!)
• Intermediary Call• Process should be
flawless.
@ASuitTFDavid
Garments are stitched, then fittings...
• Fit guarantee• Continue to shape the
garment until delighted.
• At this point, we adjust the paper pattern, to ensure future garments perfect first time.
@ASuitTFDavid
Everyone Bonused on Customer delight
• Style advisor earns double more if customer delighted.
• Style advisor earns triple if customer reorders.
• Customer team bonused on overall customer delight
• We all want to leave you delighted!
@ASuitTFDavid
Hopefully, we’ll do so wellwe get lovely comments…
Guys,Attended my appointment, your customer
service was excellent, well informed staff, US customer service standards. I will recommend you and be returning myself.
The current web page / measuring software is terrific, had a play this morning. Thank you for a fun hour and I look forwards to
visiting for the fitting.
Brilliant. Absolutely delighted with the
suit, will definitely be ordering again!
A superb suit - perfectly fitting - and elegant in design and shape. The on-line measurement system worked perfectly well. I will never buy an off-the-peg suit again - and I will certainly be coming back to
ASTF many times more.
@ASuitTFDavid
Rick Edwards – Channel 4 and T4 presenter
Will Greenwood
Ronnie O’Sullivan
World’s Tallest Man for Guinness World Records
Occasionally from famous people...
@ASuitTFDavid
Looking good? You’ll refer us to a friend...(and earn!)
• Personalised Referral cards
• Given when highest emotional connection (just collected)
• Cash reward
@ASuitTFDavid
Looking good? Show off!
• checkoutmysuit@• Get featured on our
website.
@ASuitTFDavid
55% Sales generated from Repeat / Referral
@ASuitTFDavid
We attract new customers in lots of ways...
@ASuitTFDavid
See us in the press..
National London
• Personal Style Focus:
• Example: David Minns in Bristol is a style Columnist in a Bristol Newpaper
• This has lead to being featured in Empire Magazine
@ASuitTFDavid
Online Local
• Press aimed to show that we can do EVERYTHING:
• Example: World’s Tallest Man
• Example: Load Your Lining.
See us in the press..
@ASuitTFDavid
… or maybe on top of Google
• Ranked well on all converting keywords
• Largely from content written by our style advisors
@ASuitTFDavid
…Awards may give you confidence...
@ASuitTFDavid
But if you don’t convert immediately...
• Hopefully you will leave your email.
• Build trust with our targeted emails.
• Targeting by location + type
• And maybe even a discount to prompt you.
@ASuitTFDavid
Get to know who we are on Social..
• Twitter• Facebook• Linkedin• All represent our
personality. • Potential
customers will hopefully like us!
@ASuitTFDavid
And if you do visit – Partnerships...
You could be lucky!
@ASuitTFDavid
Now, tailoring more suits than Savile Row
@ASuitTFDavid
All underpinned by strong ethical principles
@ASuitTFDavid
In 2010, we didn’t look like us...
• Great Product• Fantastic Style advisors.. • But our branding didn’t represent us well...
@ASuitTFDavid
A rebrand helped us look more “us”...
@ASuitTFDavid
(Even our van got a makeover)
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