F U N C T I O N S O F P O P P R O M O S

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THE FUNCTIONS OF POPULAR MUSIC VIDEOS

To anchor band’s image (aesthetic/ideological/generic)

To integrate into and compliment an extensive and co-ordinated cross-media marketing campaign

To sell the single (via high street and online retailers/download) and thus to sell and promote the album

To provide universal accessibility to the artist

To generate an illusion of artist and audience interaction

Often to provoke controversy that stimulates publicity and potentially sales

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