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Executive Networking Group presentation covering personal branding for job searches, image, and creating a verbal business card. It integrates online and offline networking strategies for a comprehensive job search campaign.
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Finding a Job: From Handshakes to Key Strokes
Pat PriceLillian Bjorseth
What is Networking?
• Active process• Dynamic process• That links people• Into mutually beneficial relationships• To build social capital
“Word of mouth is the most effective marketing tool.”
©2010. Duoforce Enterprises, Inc. Lisle IL
FIND a job
You
Social Capital
Handshakes to Keystrokes
Targets
Mass Techniques
Focused Techniques
YOUCopyright © 2010 The Price Group, Inc.
Connectors Mentors Referral partners Leads Influencers
Online Networking Face-to-face networking
Interviews Email Conversations Letters
YOU
Handshakes to Keystrokes
Copyright © 2010 The Price Group, Inc.
Blogs with Job Boards
Job Search Landscape
GET FOUND
You
Social Capital
Connectors Mentors Referral partners Leads Influencers
Your Personal BrandSM profiles Content BlogSM posts Videos Articles
Online Networking Face-to-face networking
Interviews Email Conversations Letters
YOU
Handshakes to Keystrokes
Copyright © 2010 The Price Group, Inc.
your personal BRAND
Skills and Knowledge
PersonaExperience
Copyright © 2010 The Price Group, Inc.
your personal BRAND
Skills and knowledge
PersonaExperience
message
philosophy
proof
energy
your image
Copyright © 2010 The Price Group, Inc.
Image is the ^ of the IcebergTip
©2010. Duoforce Enterprises, Inc. Lisle IL
Personal Image – Appearance
• Appropriateness (color, style, fit)• “Casual” still means business• Accessories that complement/not
detract• Good grooming from head to foot
©2010. Duoforce Enterprises, Inc. Lisle IL
Personal Image - Behavior
• Walk• Posture• Handshakes• Gestures• Eye Contact• Facial
Expressions
©2010. Duoforce Enterprises, Inc. Lisle IL
What is a Verbal Business Card?
• Is the front end of your elevator pitch• Lasts about 10-15 seconds • Contains benefits• Informs and intrigues• Makes you more memorable • Sells!
©2010. Duoforce Enterprises, Inc. Lisle IL
(Before)
I’m John, and I’m a psychologist. I do stressmanagement programs to help you get overthe stress in your career, especially when youlose your job.
Sample Verbal Business Card
©2010. Duoforce Enterprises, Inc. Lisle IL
(After)
I’m John, and I have developed a
three-point program to help you take
your career to a new level.
Sample Verbal Business Card
©2010. Duoforce Enterprises, Inc. Lisle IL
To be included:•First, last name•What you do•Benefit to others•Active verbs
Verbal Business Card Ingredients - Generic Version
©2010. Duoforce Enterprises, Inc. Lisle IL
Probably not included: Company name Company location Adjectives, adverbs
Verbal Business Card Ingredients - Generic Version
©2010. Duoforce Enterprises, Inc. Lisle IL
Not included: Company title How you do it Business label (attorney,
trainer, etc.) Exaggerated claims Industry jargon
Verbal Business Card Ingredients -Generic Version
©2010. Duoforce Enterprises, Inc. Lisle IL
Create Your Verbal Business Card
What do you do?
What services/products do you provide?
What do you say when people ask?
How do you do it differently?What’s your UO (Unique Offering)?
What value do you add?
Why would someone hire you?
©2010. Duoforce Enterprises, Inc. Lisle IL
Features Benefits(Characteristics, highlights) (Advantages,
outcomes)
Turn Features Into Benefits
©2010. Duoforce Enterprises, Inc. Lisle IL
The one thing it needs to invokefrom others is “How?”
Your Verbal Business Card
©2010. Duoforce Enterprises, Inc. Lisle IL
I am ______________________, and I(help/work with/) ___________________________________________________________________________________to _________________________________________________________________________________________________
Your Verbal Business Card
©2010. Duoforce Enterprises, Inc. Lisle IL
Top-of-the-Mind Positioning
When people think of ,
they think of
People think of you first/refer you when they or someone they know needs your products or services.
{your name}
{product/service}
Tip!
©2010. Duoforce Enterprises, Inc. Lisle IL
Pat Price630.717.8332
Pat@patpricespeaks.comwww.PatPriceSpeaks.com
www.thepricegroup.bizwww.NapervilleMarketingIdeas.com
Lillian Bjorseth630.983.5308
lillianspeaks@duoforce.comwww.duoforce.com
www.lilliancommunicates.comwww.greaterchicagonetworking.com
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