Finding Your Sweet Spot of Marketing

Finding your Sweet Spot of Marketing

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James AtkinsMarch 2014

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4P’s to 4 C’s

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Push and Pull

PUSH• Advertising• Direct Mail• Brochures• Sponsorships

PULL• Search• Blogs• Articles• Social Media

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PUSH• Advertising• Direct Mail• Brochures• Sponsorships

PULL• Search• Blogs• Articles• Social Media

It’s all about CONTENT !

CONTENT MARKETING EVOLVES!

6 Source: Orbit Media

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How to get people listening……and conversing

1.Validate

2.Educate

3.Share

4.Prove

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1.Validate

2.Educate

3.Share

4.Prove

Validate

• Purpose & Principles

• Credentials

• Awards

• FAQ

• Social Media

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• Purpose & Principles

• Credentials

• Awards

• FAQ

• Social Media

Educate

• Surveys, #’s, results

• White papers

• How 2 tips & tricks

• Newsletter

• Seminars – online & offline

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• Surveys, #’s, results

• White papers

• How 2 tips & tricks

• Newsletter

• Seminars – online & offline

Share

• Customer

• Partner - other expertise…adjacencies

• Republish

• Filter, Aggregate

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• Customer

• Partner - other expertise…adjacencies

• Republish

• Filter, Aggregate

Prove

• Testimonials

• Product Reviews

• Diagnostics

• Results

• Partnerships

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• Testimonials

• Product Reviews

• Diagnostics

• Results

• Partnerships

How to get people listening……and conversing

1.Validate

2.Educate

3.Share

4.Prove

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1.Validate

2.Educate

3.Share

4.Prove

DigestibleSolve

Problem

Finding your Sweet Spot of Marketing

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Competitive

Advantage

Digestible

• Context

• Accessible

• Readability

• Format

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• Context

• Accessible

• Readability

• Format

Solve

Problem

• Problems

• Needs

• Insights

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• Problems

• Needs

• Insights

Competitive

Advantage

• Clarity

• Relevant

• Concrete

• Provable

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• Clarity

• Relevant

• Concrete

• Provable

DigestibleSolve

Problem

Finding your Sweet Spot of Marketing

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Competitive

Advantage

DigestibleSolve

Problem

Competitive

Advantage

1) What is digestible for

your customers?

2) What problems are

you trying to solve?

3) How would you

display, quantify or

prove your Competitive

Advantage?

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Competitive

Advantage

1) What is digestible for

your customers?

2) What problems are

you trying to solve?

3) How would you

display, quantify or

prove your Competitive

Advantage?

Finding your Sweet Spot of Marketing

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Questions?

Finding your Sweet Spot of Marketing

Subscribe: www.vantagemarketing.com.au

Contact: James Atkinsjatkins@vantagemarketing.com.au+61 3 9836 0491

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Subscribe: www.vantagemarketing.com.au

Contact: James Atkinsjatkins@vantagemarketing.com.au+61 3 9836 0491

Copyright- Vantage Strategy & Marketing, 2014