Gaminomics presentation june 2015

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Can a gamified CRM really be fun to use?Gaminomics – June 2015 – Pete Jenkins

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AGENDA

• About Pete & GAMIFICATION+

• Gamification mechanics in CRM.me

• Which gamification mechanics really work

• Play time

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ABOUT PETE Founder – GAMIFICATION+ LTD

Entrepreneur in Residence at University of Brighton

Chair – International Gamification Confederation (GamFed)

Researcher in Gamification in HR at CROME (Centre for Research on Management & Employment)

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GAME MECHANICS

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AESTHETICS

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CUSTOMISABLE THEME

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CUSTOMISABLE DASHBOARD

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ON-BOARDING

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BADGES

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LEVELS

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VIRTUAL GOODS

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COLLECTIONS

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CURRENCY

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INCENTIVES

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LEADERBOARD

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POINTS & SKILLS

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GAME DASHBOARD

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SOCIAL MECHANICS

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ACTIVITY FEED

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WHAT’S GOING ON FEED

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CONVERSATIONS

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MISSIONS

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STATISTICS

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TOP 10 USERS ON AVERAGE

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Name Role Points Coins Collections Badges Level Months

PlayedAvg.

points/mthSimon Director 425,435 213 0 17 42 7 60776

Jeanette Employee 269,825 351 0 12 35 7 38546

Laura Employee 293,950 496 1 21 37 11 26723

Emily Employee 19,410 34 0 12 12 1 19410

Neil Manager 202,590 609 13 17 32 11 18417

Jen Employee 310,905 890 22 17 37 17 18289

Geoff Employee 193,205 493 9 18 31 11 17564

Andrew Employee 63,205 129 0 13 20 4 15801

Kerry Employee 171,485 189 0 17 30 11 15590

David Employee 248,885 533 12 14 34 17 14640

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DEMO.CRM.ME

Username Passwordjill jilljim jimjohn johnjustin justinkatie katiemary marypeter petersally sallysam sam

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THANK YOUpete.jenkins@gamificationplus.uk

http://gamificationplus.uk@gamifiplus @petejenkins

CRM.me free trial at http://crm.me/sign-up/