Gaminomics presentation june 2015

© GAMIFICATION+ LTD 2015 1

Can a gamified CRM really be fun to use?Gaminomics – June 2015 – Pete Jenkins


AGENDA

• About Pete & GAMIFICATION+

• Gamification mechanics in CRM.me

• Which gamification mechanics really work

• Play time


ABOUT PETE Founder – GAMIFICATION+ LTD

Entrepreneur in Residence at University of Brighton

Chair – International Gamification Confederation (GamFed)

Researcher in Gamification in HR at CROME (Centre for Research on Management & Employment)


GAME MECHANICS


AESTHETICS


CUSTOMISABLE THEME


CUSTOMISABLE DASHBOARD


ON-BOARDING


BADGES


LEVELS


VIRTUAL GOODS


COLLECTIONS


CURRENCY


INCENTIVES


LEADERBOARD

© GAMIFICATION+ LTD 2015

POINTS & SKILLS

16


GAME DASHBOARD

17


SOCIAL MECHANICS


ACTIVITY FEED

19


WHAT’S GOING ON FEED

20


CONVERSATIONS

21


MISSIONS

22


STATISTICS

24

TOP 10 USERS ON AVERAGE


Name Role Points Coins Collections Badges Level Months

PlayedAvg.

points/mthSimon Director 425,435 213 0 17 42 7 60776

Jeanette Employee 269,825 351 0 12 35 7 38546

Laura Employee 293,950 496 1 21 37 11 26723

Emily Employee 19,410 34 0 12 12 1 19410

Neil Manager 202,590 609 13 17 32 11 18417

Jen Employee 310,905 890 22 17 37 17 18289

Geoff Employee 193,205 493 9 18 31 11 17564

Andrew Employee 63,205 129 0 13 20 4 15801

Kerry Employee 171,485 189 0 17 30 11 15590

David Employee 248,885 533 12 14 34 17 14640


DEMO.CRM.ME

Username Passwordjill jilljim jimjohn johnjustin justinkatie katiemary marypeter petersally sallysam sam

https://demo.crm.me/


THANK [email protected]

http://gamificationplus.uk@gamifiplus @petejenkins

CRM.me free trial at http://crm.me/sign-up/

mailto:[email protected]

http://gamificationplus.uk/

http://crm.me/sign-up/

Business

Gaminomics presentation june 2015