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Search engine optimization should be a critical part of any marketing mix, yet basic technical issues and confusing jargon of SEO stop many sites from being successful. This webinar identifies and demystifies vital technical issues such as – Title Tags, URLs, 301 redirects – that marketing needs to understand in order for SEO programs to be successful.Learn what a good content management system can do to make it simple for you to optimize your website. * How non-tech users can easily optimize the content they create. * How a good CMS should simplify web page management and technical implementation. * What the basic SEO best practices are and how they should be implemented.
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Getting Your Website to Deliver SEO Satisfaction
Andy Komack & Komarketing Associates
Andy Komack President & Founder of KoMarketing Associates, LLC First SEO project January 2000 Google AdWords Certified Professional Babson MBA ('98)
KoMarketing Associates• Full Service Agency • SEO, PPC & Social Media Marketing• Focus on B2B Companies• Founded January 2004• Based in Waltham, MA
David Crouch & ten24 Website Solutions
David Crouch President & Founder of ten24 Website Solutions Expertise in defining and delivering content managed websites Delivered over 100 website projects since 2002 20+ years in marketing small - mid size businesses
ten24 Website Solutions• Engineer, Design and Develop web-based solutions• Focus on content managed websites• B2B and nonprofit clients• Located in Worcester, MA
The Boss
IT Guy
CMS Vendor
Competition
You want your website to play nice!
Search Engine Optimization
Title Tags
H1
URLs
RSSXML
Content Management System
How Should Your CMS Deliver SEO Satisfaction?
• Easy to Use for Content Creators
• Complete Web Page Management
• Web Address / URL Generation
• Additional SEO Best Practices
Content Creation
Keywords• Keyword research is essential• Every page is an opportunity
Optimize Content• Page titles• Meta description tags • Page headings• Body content• Cross linking
Proactive• Internet marketing requires speed and flexibility• Can't afford to wait for IT or a vendor to make site changes
Content Creation
Content Management System• Should allow non-technical users to easily create new content:
o Pageso News itemso Eventso Imageso Documents
• Easily edit/modify content on each page
Web Page Management
It is critical your CMS does not take page properties that are essential to effective SEO and lock them down!
Web Page Management
Browser Title (HTML <TITLE> Tag)
Web Page Management
• Meta Information (Description and Keywords)
• Page Headings (HTML – H1, H2 and H3 if possible)
Web Page Management
• A CMS should have the ability to include / exclude a new page from the main navigational menus.
Web Address and URL Generation
• The Web address should appear like a static, directory-style URL.
Web Address and URL Generation• The web address generated by the CMS should not change in direct
correlation with webpage changes (such as a modification of an HTML title tag).
• The age of a URL is an important factor in search engine rankings.
Are You Still Awake??
Additional SEO Best Practices
• Breadcrumb Trail: Breadcrumb trails add to the overall usability of the website.
Additional SEO Best Practices
• RSS Generation: Especially press releases and articles.
Additional SEO Best Practices
• JavaScript: Able to accept multiple Website analytics JavaScript code.
Additional SEO Best Practices• Ideally a CMS will have a native Blog module that has specific, blog-related
technologies, and where the blog is essentially a part of the primary website.
Thank You for Attending
David CrouchPresidentdavid.crouch@ten24web.comhttp://www.ten24web.com
Andy KomackPresidentandy@komarketingassociates.comhttp://www.komarketingassociates.com
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