Going Beyond Like My Page

Going Beyond Like My Page

Presentation for the Santa Fe Community Foundation Marketing Peer Group

by Wendy Forbes, Wendy92 LLC

Thursday, October 3, 13

Facebook = A Good Sandwich

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The Right Ingredients

BreadLettuceTomato

MeatCheesePickle

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The Bread = Customer Service

• Who is your customer?

• What do they want?

• What problem can you solve for them?

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It’s Not About You

• Too many posts - 44%

• My wall is crowded with marketing posts - 43%

• Content was repetitive or boring - 38%

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It’s About the Customer

• Ask what fans want to see

• Analyze your fan base

• Provide timely service / answers

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Facebook Insights

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Facebook Insights

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Facebook Insights

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Service Example

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The Meat = Consistent Content

• At least once per day

• First thing Monday AM

• 8-10am or 7-100pm T-Th

• By 8am on Friday

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Don’t Let it Sit & Spoil

• Post at time when you are available to respond / “like” comments

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Example

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ExampleClick Through to See Who

shared your contentRespond and Thank

Like Their Page

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Tomato = Gratitude

• Congratulate

• Thank

• Promote Someone Else

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Share the Harvest

• Don’t just share an article about you, use it as a opportunity to thank the reporter or outlet

• Congratulate a fellow org or business demographically similar to yours

• Share another org or business’ content

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Media Thank You

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Share

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Lettuce = A Little Green

• Facebook Ads

• Boost a Post

• Sponsored Stories

• Offers

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Don’t be afraid to spend

• If your page has under 1000 fans - LIKES (SPONSORED STORIES)

• If you have a really important post - BOOST

• If you have a special deal - OFFER

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Facebook Ads

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Boosted Post

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Cheese = Humor

• A little goes a long way

• It should relate to your organization, product, mission, etc.

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Make them Smile

• Plan a Friday Funny

• Diffuse criticism

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Example

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Pickles = A Little Extra

• Contests

• Facebook Fan only discount / offer

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Give A Little Extra

• Run a giveaway, photo contest etc. for fans only

• Use Facebook Offers to give your fans a discount no one else is getting

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Contest Example

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Offer Example

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Questions?

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Contact

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