Going lean - an introduction to lean startup

Going Leanfrom start to deliver

@samiq

SO YOU WAN TO START?

A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.Eric Ries (2011-09-13). The Lean Startup

IT’S AN ON GOING EXPERIMENT

SO STOP WASTING TIME

Our goal is to create an institution, not just a product.

change directions but stay grounded in what

you have we have learnt

TIME TO SUCCESS IS PROPORTIONAL TO THE SPEED YOU GET TO FAILURES...

SPEED WINS!

IT DOESN’T MATTER IF

YOU MADE IT!

IF YOU MADE IT ALONE :(

AND SO COMES THE LEAN REVOLUTION

The expenditure of resources for any goal other than the creation of value for the end customer to be wasteful, and thus a target for eliminationLean manufacturing

The customer is the most important part of the production line.W. Edwards Deming

waterfall agile lean

advance to next stage

line of working code

validatedlearning

problem: knownsolution: known

problem: knownsolution: unknown

problem: unknownsolution: unknown

unit of progress vs problem/solution

@ericries

YOU START WITHA VISION

YOU GET YOUR MVP

NOT THIS MVP

Minimum Viable Product

IT CAN BE AS SIMPLE AS A WEBSITE

OR BUILD SOMETHING SIMPLE

experiment to see if you can improve the metrics from the baseline towards the ideal

http://g.samiq.co/11MIAZs

FOCUS ON ACTIONABLE METRICS

TUNE THE ENGINE

when experiments reach diminishing returns, it’s

time to pivot

weekly yearly

1% 1.7x

2% 2.8x

5% 12.6x

7% 33.7x

10% 142.0x

http://g.samiq.co/16zZvjD

GROWTH

how do we know when to pivot?vision or strategy or product?

what should we measure?how do products grow?are we creating value?

what’s in the MVP?can we go faster?

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