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A presentation made for my entrepreneurship class at the John Molson School of Business. (COMM 320/ Summer 2014)
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MOHAMMAD EL-LABBANNADA HALAOUI
CARLY HOWARTH
MOHAMED MENOUAR
PAUL NGUYEN
NADINE ZAHRAN
WHAT IS HAPPY FITNESS?
THE ENTREPRENEURS
Sophie Geoffrion Chloé Rochette&
Chloé Rochette
23 Fitness background
JMSB Student
Certified Trainer
Risk taker Motivated
Innovative Hard-worker
Sophie Geoffrion
Mid 20’s UdeM
Marketing certificate
Nutritionist consultant
Different Risk taker
Similar motivation
Does not like stability
HOW DID IT ALL BEGIN?
THE MARKET GAP
Girls 18-25ExerciseFunTeam workSocializingNo discomfortEtc…
WHERE ARE THEY CURRENTLY?
• Growth Stage of PLC curve
• More Widely Available to girls
• Few stable Sponsors
WHERE THEY WANT TO BE
• Postively impact peoples life• No Exact Vision
• Success exceeded expectations• Success = running a big movement
WHERE THEY WANT TO BE
• They are happy but want more• Stability isn’t satisfying enough• Want to grow more
HOW DOES IT DIFFER?
• Passion vs Operational Effectiveness• Goal vs Bottom-line• It’s not Profit Fitness, it is Happy Fitness!
Thank you!
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