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RECRUITING RETURN ON INVESTMENT
Getting the Most out of Your Applicant Tracking System
April 2, 2015
What to Expect on Today’s Webinar
• About HireClix• What you will Learn…
• Improve the Quality of Your Data – ATS Tracking• Create Metrics to Assess Recruitment Marketing• Leverage Metrics to Market Your Jobs & Brand• Structured Testing of New Channels
• Questions
HireClix – Digital Recruitment Marketing Agency
• Based in Boston, MA• Core Digital Marketing Team from Monster.com• Work as an Agency of Record for HR Teams• Consumer Ad Agency Approach to Recruiting• Manage Recruitment Advertising Investments• Independent Advisor – Media & Technology• ATS Analytics Practice – Strategically Leverage Data• Drive Key Recruiting Initiatives
- Hyper-Growth - Seasonal - Campus- Diversity - Employer Branding
Recruitment Media Strategy
5
Recruitment Marketing Options
Where to Start with Your Recruitment Advertising• Traditional Job Board Ads• Social Media Recruiting• Job Search Engine Ads• Major Search Engine Ads• Niche & Local Job Board Ads• Targeted Banner Ads• Diversity Candidate Network• Retargeting Ads• Mobile Ads
Improve the Quality of Your Data
Quality of Your Little DataATS Source Tracking is Underutilized by Most Organizations
Indeed24%
LinkedIn Job Slot22%
Career Site20%
Employee Referral13%
AppCast8%Staffing Firm
5%
LinkedIn Sourcing3%
ZipRecruiter2%
Simply Hired1%
Other2%
Source of Applicants – March 2015
Small Changes Make a Big Impact
• Targeted Recruitment Ad Shown During Online Experience
Advertising Units Drive Premium Position & Extra Candidate Volume
Understanding Free vs. Paid
• Targeted Recruitment Ad Shown During Online Experience
Quality of Your Little Data
• Targeted Recruitment Ad Shown During Online Experience
Creating Key Metrics
Creating Key Metrics - Advertising
Where are Quality Applicants From?
Leverage Applicant Status vs. Source Report
• Custom Reports by Candidate HR Status – i.e. “Interview”• Deep Understanding of Quality Conversions by Req• Review & Analyze Candidate Pipeline by Source
14
Managing Campaign Level Metrics/Reports
Leverage Your Metrics
Leveraging Metrics - Better Decision Making
Employee Referral
51%
LinkedIn Sourcing
14%
AppCast12%
LinkedIn Job Slot
7%
Indeed6%
Career Site4%
ZipRecruiter2%
Email2%
Simply Hired1%
College Recruiting
1%
Source of Quality Applicants - April 2015
17
Revisit Data to Make Better Decisions
Creating Structured Tests
How Do I Test Something New?
• Review Your Current Sources• Decide What You Are Testing
• Trying to Diversify into Something New• Trying to Get a Better Rate on Something I do Today
• Always Define the Test• How Much of an Investment?• How Long will it Last?• What is Considered a “Sign of Life”?• What is Considered a Success?
• Always do a Test Apply to Confirm Your Tracking is Working• Review Early & Often
Deciding What to Test…
Leverage Metrics You Know……we get applicants for $12.50 from Indeed so…
Apply Today
Be One of our All-Stars
• $3,000 Budget for 2 Months
• How Fast to Get 10 applicants?
• Can we get applicants for Under $50
Summary
Keys to Recruiting ROI
• Establish Discipline Around ATS Tracking• Understand Your Base Metrics for Acquiring
Candidates• Leverage Your Quality Applicant Metrics to Make
Investments• Test New Channels in a Structured Manner
23
ATS Reporting & Analysis
• Advise & Manage ATS to Develop Best Practices• Assess & Improve Data Integrity within the ATS • Establish Consistent Candidate Source Tracking• Better Visibility into Investments & Rapid Optimization• Flexibility to Work with any ATS
HireClix – Customers
Questions?
Let’s Connect…LinkedIn - https://www.linkedin.com/in/neilcostaEmail neil@hireclix.comPhone 617.899.1166
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