How associations can use sustainability for member value

Business case for sustainabilityHow associations can integrate sustainability to deliver

enhanced member value and organizational success

Guy Bigwood

President Elect, Green Meetings Industry Counci, July 09

The premier dedicated global

community for sustainability

education, research, policy and

standards for the meetings and event

industry

I’m president-elect of the

MCI Group Sustainability

DirectorLargest integrated global event and association management company

210 Million Euros Turnover

35 Offices

800 People

Trusted Advisors to

CONVENTION CENTERS

HOTEL CHAINS

ASSOCIATIONS

DESTINATIONS

CERTIFICATIONCOMPANIES

Manage MCISustainability

Services

Creating a More Sustainable Global Marketplace

MCI is recognized as a thought leader for CSRin our fields of work.

Guy Bigwood, Group Sustainability Director

Guy BigwoodGroup Sustainability Director

Trusted advisors on sustainability

for associations, corporations, destinations and venues worldwide

COP15

Organisers of

� Specialized expertise in Sustainable Event Management

� Educating our industry and driving change through the

activation of sustainable business practices and

standards

MCI ASR implementation framework

Public Affairs

ResponsibleHR & TalentManagement

Responsible Investment &Governance

SustainableOperations

& Office

SustainabilityMemberServices

SustainableCommunications

Events

SocialResponsibility

Strategy

We advise our clients to consider the following areas

Example “Climate Change” Clients

� Climate Meeting Consulting and Sustainable Event Organisation

- UN Global Compact Summit, NYC

- UN COP15 Climate Change Conference, Copenhagen

- World Business Climate Change Summit, Copenhagen

- International Climate Change Conference, Hong Kong

- World Mayors Climate Change Summit, Copenhagen

- European Wind Energy Association

- World Water Week, Stockholm

- UAE Environmental Ministry

- UK Department of Environment

- Conama Environmental Congress, Madrid

� Sustainable Destination Advisory Services

- Estoril Convention Bureau

- Visit Denmark

- Costa Del Sol Convention Bureau

� Hotel and Venue Consulting

- Bella Center, Copenhagen

- Estoril Congress Center

- Clarion (First Choice) Hotel Group

� Pro-Bono Consulting

- MPI, IAPCO & GMIC Event Associations

- Philias (CSR Europe)

- Autism Society of Ireland

- NCH – the Children's Charity

- Accion Natura

RISK!

and

Opportunity

CRISIS

!

CRISIS

!

CSR is

DEAD

Crisis

killed

CSR

CSR 2.0 is

BORN

Business DrivenSUSTAINABILITY

Integrated Triple Bottom Line

Integrated,BalancedStrategicApproach

Environment

AntiCorruption

Poverty

LabourRights

Human

Rights

Profit

INTEGRATEDSUSTAINABILITY

Environment

AntiCorruption

Poverty

Labour

Rights

HumanRights

Profit

INTEGRATEDSUSTAINABILITY

Private Public

sustainabilityis here to stay

(It is not a fad)

We are passing the

tipping

point

The pragmatists are getting into action

.. because there is a need!

New Issues

New Business Models

New Metrics

1. Climate Change

2. Governments Legislation

3. Generation Y

4. Corporate sustainability

programs and CSR

5. Focus on carbon

6. Growth of green meetings

Mega Trends

Opportunities

We are going into the tsunami (tornado)…

Paradigm

SHIFT

the Paradigm Shift effects everyone

VENUES

HOTELS

CITIES

CORPORATES

SUPPLY CHAIN

GOVERNMENTS

INSTITUTIONS

And it effects you – (or should do)

SR Strategy

Communications

Events

Green Office

& Operations

Procurement(Supply chain)

TalentManagement (HR)

Investment

Member Services

IndustryAdvocacy(lobbying)

So

• What's driving the change

• What are the risks and opportunities

• What does the future hold

• Who are some of the changemakers

RISK!

and

Opportunity

RISKS! Physical

Regulatory

Reputation

Financial

Climate Change is longterm and its effects are only just beginning

1850 1900 1950 2000

CO2

Global average temperature set to increase by minimum 2ºC by 2050

Without change 6ºC change predicted for 2100

Are your members offices, factories, buildings, homes being designed for that

How will climate change

affectmy members

2050100005 000 bef. JC10 000 bef. JC

5 million250 million in 1

1 billion in 1800

3 billion in 1960

5 billion in 1987

6.5 billion in 2005

2 billion in 1930

9 billion in 2050

The world

population

is increasing

How will resource

demandaffect my members and their products

ASustainable

Future

Current Reality

Declining resources

Increasing resource consumption

Living beyond our means

Source:The Natural Step

Sustainable Supply

Sustainable Demand

RISKS

!

Physical

Regulatory

Reputation

Financial

Governments are finally getting into action

The most important meeting of our lifetime

Outcomes COP15

•Binding C

limate

Tre

aty

•Carb

on Targ

ets

•CO2 L

aws and T

axes

•M

andatory

Carb

on reporti

ng

–Alre

ady; Denm

ark, U

K

What are the risks of

legislationin my sector

RISKS

!

Physical

Regulatory

Reputation

Financial

What are the

reputation

risks to my

industry

Detergent in Cornwall

Generation Y81%

Employees want to join a company that makes a difference

Attracting New Members

RISKS

!

Physical

Regulatory

Reputation

Financial

CRISIS

How are yourHow are yourHow are yourHow are yourRevenues

SponsorshipExpenses

?

In Every Risk thereis OPPORTUNITY!

Remember the pragmatists

They will be increasingly integrating

sustainability into their products and

services

Looking

at the

Bottom of

the

PYRAMID

Billion Have

Billion Don’t

They will be increasingly integrating

sustainability into their products and

services

What are you

DOINGto help your

members create sustainable

products and a marketplace

How can you help them Improve performance!

What are you doing to

reduce the risk of poor

legislationand increase your

members´ business

opportunities

Leadership

Knowledge

Advocacy

Tools

There is an opportunity and need

So what are the early adopters

doing to demonstrate leadership

Have you joined the UN Global Compact

• World’s LARGEST

voluntary corporate

citizenship initiative

• 7000 participants in

130 countries around

the world

• Policy platform,

framework and

dynamic communitywww.unglobalcompact.org

Made a Commitment to

embrace, support and enact, sustainability within your

sphere of influence?

Signed the ASAE Global Principles?

http://www.asaecenter.org/Forms/SocialResponsibilityPrinciples/index.cfm

So what are the

leaders doing to

accelerate

CHANGE

The Soap and Detergent AssociationSustainability Strategies

• Enhance perception of industry and its products

– Communicate product value to consumers

– Develop communication vehicles that

effectively present industry perspective

SDA Sustainability Strategies

• Improve sustainability / product stewardship

– Raise awareness of SDA’s definition of

sustainability for the industry

– Promote product stewardship in companies

throughout chain of commerce

Communicating sustainability• Incorporate sustainability into meeting, exhibit

themes

So what are the

leaders doing to

accelerate

CHANGE

Inspiring

Advocating

Educating

Communicatin

g

Supporting

So what are the

leaders doing to

accelerate

CHANGE

IntroducingNew Services

Members need

measurement

tools

Sustainability Reporting and Lifecycle

analysis is in huge demand

Carbon Emissions

PAPER and

FOOD

EMISSIONS

4%

ENERGY USAGE

EMISSIONS

5%

CITY TRANSPORT

EMISSIONS

0%AIR

TRANSPORT

EMISSIONS

91%

-www.mci-group.meetgreen.com

Consumers need Standards and Certification

Explosion in Certification

The good ones, deliver real value

5-15%

Price Premium for Certified green property sales and rentalsLocum Destination Review

WHAT ARE THE KEY

CONCLUSIONS

Minimize

RISK!

MaximizeOPPORTUNITY!

We need to accelerate the change

VENUES

HOTELS

CITIES

CORPORATES

SUPPLY CHAIN

GOVERNMENTS

INSTITUTIONS

As we go through the tipping point

www.esnep2008.com

Selection of sustainable

products and services

will only

increase

The business case for sustainability

Brand Reputation

Staff Motivation

Increase RevenuesNew revenues from growing green demand

Competitive Differentiation

PR Exposure

Industry Leadership

Better place to work

Cost SavingsOperational Efficiencies

Our Obligation& ResponsibilityPeople - Planet

Profit

“A great organisation is

one that makes a

distinctive impact and

delivers superior

performance over a long

period of time”

Jim Collins

What does this mean for your

association?

THE ENDalmost

You have the power

to influence change

AS

SC

Ask

Suppliers

Sustainability

Credentials

My Blog: LessConversationMoreAction.com

www.greenmeetings.infoguy.bigwood@mci-group.com

For more info please visit