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Business case for sustainability How associations can integrate sustainability to deliver enhanced member value and organizational success
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Business case for sustainabilityHow associations can integrate sustainability to deliver
enhanced member value and organizational success
Guy Bigwood
President Elect, Green Meetings Industry Counci, July 09
The premier dedicated global
community for sustainability
education, research, policy and
standards for the meetings and event
industry
I’m president-elect of the
MCI Group Sustainability
DirectorLargest integrated global event and association management company
210 Million Euros Turnover
35 Offices
800 People
Trusted Advisors to
CONVENTION CENTERS
HOTEL CHAINS
ASSOCIATIONS
DESTINATIONS
CERTIFICATIONCOMPANIES
Manage MCISustainability
Services
Creating a More Sustainable Global Marketplace
MCI is recognized as a thought leader for CSRin our fields of work.
Guy Bigwood, Group Sustainability Director
Guy BigwoodGroup Sustainability Director
Trusted advisors on sustainability
for associations, corporations, destinations and venues worldwide
COP15
Organisers of
� Specialized expertise in Sustainable Event Management
� Educating our industry and driving change through the
activation of sustainable business practices and
standards
MCI ASR implementation framework
Public Affairs
ResponsibleHR & TalentManagement
Responsible Investment &Governance
SustainableOperations
& Office
SustainabilityMemberServices
SustainableCommunications
Events
SocialResponsibility
Strategy
We advise our clients to consider the following areas
Example “Climate Change” Clients
� Climate Meeting Consulting and Sustainable Event Organisation
- UN Global Compact Summit, NYC
- UN COP15 Climate Change Conference, Copenhagen
- World Business Climate Change Summit, Copenhagen
- International Climate Change Conference, Hong Kong
- World Mayors Climate Change Summit, Copenhagen
- European Wind Energy Association
- World Water Week, Stockholm
- UAE Environmental Ministry
- UK Department of Environment
- Conama Environmental Congress, Madrid
� Sustainable Destination Advisory Services
- Estoril Convention Bureau
- Visit Denmark
- Costa Del Sol Convention Bureau
� Hotel and Venue Consulting
- Bella Center, Copenhagen
- Estoril Congress Center
- Clarion (First Choice) Hotel Group
� Pro-Bono Consulting
- MPI, IAPCO & GMIC Event Associations
- Philias (CSR Europe)
- Autism Society of Ireland
- NCH – the Children's Charity
- Accion Natura
RISK!
and
Opportunity
CRISIS
!
CRISIS
!
CSR is
DEAD
Crisis
killed
CSR
CSR 2.0 is
BORN
Business DrivenSUSTAINABILITY
Integrated Triple Bottom Line
Integrated,BalancedStrategicApproach
Environment
AntiCorruption
Poverty
LabourRights
Human
Rights
Profit
INTEGRATEDSUSTAINABILITY
Environment
AntiCorruption
Poverty
Labour
Rights
HumanRights
Profit
INTEGRATEDSUSTAINABILITY
Private Public
sustainabilityis here to stay
(It is not a fad)
We are passing the
tipping
point
The pragmatists are getting into action
.. because there is a need!
New Issues
New Business Models
New Metrics
1. Climate Change
2. Governments Legislation
3. Generation Y
4. Corporate sustainability
programs and CSR
5. Focus on carbon
6. Growth of green meetings
Mega Trends
Opportunities
We are going into the tsunami (tornado)…
Paradigm
SHIFT
the Paradigm Shift effects everyone
VENUES
HOTELS
CITIES
CORPORATES
SUPPLY CHAIN
GOVERNMENTS
INSTITUTIONS
And it effects you – (or should do)
SR Strategy
Communications
Events
Green Office
& Operations
Procurement(Supply chain)
TalentManagement (HR)
Investment
Member Services
IndustryAdvocacy(lobbying)
So
• What's driving the change
• What are the risks and opportunities
• What does the future hold
• Who are some of the changemakers
RISK!
and
Opportunity
RISKS! Physical
Regulatory
Reputation
Financial
Climate Change is longterm and its effects are only just beginning
1850 1900 1950 2000
CO2
Global average temperature set to increase by minimum 2ºC by 2050
Without change 6ºC change predicted for 2100
Are your members offices, factories, buildings, homes being designed for that
How will climate change
affectmy members
2050100005 000 bef. JC10 000 bef. JC
5 million250 million in 1
1 billion in 1800
3 billion in 1960
5 billion in 1987
6.5 billion in 2005
2 billion in 1930
9 billion in 2050
The world
population
is increasing
How will resource
demandaffect my members and their products
ASustainable
Future
Current Reality
Declining resources
Increasing resource consumption
Living beyond our means
Source:The Natural Step
Sustainable Supply
Sustainable Demand
RISKS
!
Physical
Regulatory
Reputation
Financial
Governments are finally getting into action
The most important meeting of our lifetime
Outcomes COP15
•Binding C
limate
Tre
aty
•Carb
on Targ
ets
•CO2 L
aws and T
axes
•M
andatory
Carb
on reporti
ng
–Alre
ady; Denm
ark, U
K
What are the risks of
legislationin my sector
RISKS
!
Physical
Regulatory
Reputation
Financial
What are the
reputation
risks to my
industry
Detergent in Cornwall
Generation Y81%
Employees want to join a company that makes a difference
Attracting New Members
RISKS
!
Physical
Regulatory
Reputation
Financial
CRISIS
How are yourHow are yourHow are yourHow are yourRevenues
SponsorshipExpenses
?
In Every Risk thereis OPPORTUNITY!
Remember the pragmatists
They will be increasingly integrating
sustainability into their products and
services
Looking
at the
Bottom of
the
PYRAMID
Billion Have
Billion Don’t
They will be increasingly integrating
sustainability into their products and
services
What are you
DOINGto help your
members create sustainable
products and a marketplace
How can you help them Improve performance!
What are you doing to
reduce the risk of poor
legislationand increase your
members´ business
opportunities
Leadership
Knowledge
Advocacy
Tools
There is an opportunity and need
So what are the early adopters
doing to demonstrate leadership
Have you joined the UN Global Compact
• World’s LARGEST
voluntary corporate
citizenship initiative
• 7000 participants in
130 countries around
the world
• Policy platform,
framework and
dynamic communitywww.unglobalcompact.org
Made a Commitment to
embrace, support and enact, sustainability within your
sphere of influence?
Signed the ASAE Global Principles?
http://www.asaecenter.org/Forms/SocialResponsibilityPrinciples/index.cfm
So what are the
leaders doing to
accelerate
CHANGE
The Soap and Detergent AssociationSustainability Strategies
• Enhance perception of industry and its products
– Communicate product value to consumers
– Develop communication vehicles that
effectively present industry perspective
SDA Sustainability Strategies
• Improve sustainability / product stewardship
– Raise awareness of SDA’s definition of
sustainability for the industry
– Promote product stewardship in companies
throughout chain of commerce
Communicating sustainability• Incorporate sustainability into meeting, exhibit
themes
So what are the
leaders doing to
accelerate
CHANGE
Inspiring
Advocating
Educating
Communicatin
g
Supporting
So what are the
leaders doing to
accelerate
CHANGE
IntroducingNew Services
Members need
measurement
tools
Sustainability Reporting and Lifecycle
analysis is in huge demand
Carbon Emissions
PAPER and
FOOD
EMISSIONS
4%
ENERGY USAGE
EMISSIONS
5%
CITY TRANSPORT
EMISSIONS
0%AIR
TRANSPORT
EMISSIONS
91%
-www.mci-group.meetgreen.com
Consumers need Standards and Certification
Explosion in Certification
The good ones, deliver real value
5-15%
Price Premium for Certified green property sales and rentalsLocum Destination Review
WHAT ARE THE KEY
CONCLUSIONS
Minimize
RISK!
MaximizeOPPORTUNITY!
We need to accelerate the change
VENUES
HOTELS
CITIES
CORPORATES
SUPPLY CHAIN
GOVERNMENTS
INSTITUTIONS
As we go through the tipping point
www.esnep2008.com
Selection of sustainable
products and services
will only
increase
The business case for sustainability
Brand Reputation
Staff Motivation
Increase RevenuesNew revenues from growing green demand
Competitive Differentiation
PR Exposure
Industry Leadership
Better place to work
Cost SavingsOperational Efficiencies
Our Obligation& ResponsibilityPeople - Planet
Profit
“A great organisation is
one that makes a
distinctive impact and
delivers superior
performance over a long
period of time”
Jim Collins
What does this mean for your
association?
THE ENDalmost
You have the power
to influence change
AS
SC
Ask
Suppliers
Sustainability
Credentials
