How to Build an End-to-End Digital Marketing Plan

End-to-End Digital Marketing™

www.authentiasoft.com

Today’s Presenters

Conrad Sanford

Jon DiPietro

SalesGrowth

DigitalBlue Sky

End-to-End Digital Marketing

Roadmap Technology Campaigns

Roadmap• Targets & Objectives• Strategies• Tactics

Targets & Objectives

Segments &

Personas

Outcomes

Segments & Personas

Geographic

Demographic Behavioral Lifestyle

JANE DOEMarketing

Outcomes

What worked?

Outcomes

Content

Who converted?

Segments

Personas

Where did they come from?

Channels Messages

Strategies

Keyword/Content

Website/Conversi

Promotion

Keyword & Content Strategies

Competition

VolumeNo risk offers

EBooksWebinarsSoftware (trial)

Low risk offers

DemosConsultationsEvaluations

Sign upAdd to cartRequest quote

Website & Conversion Strategies

Learn the five secretsto living longer and healthierby downloading this ebook…

WhatWhyHow

DOWNLOAD YOUR

Promotion Strategy

Curate

Engage

Expand

Tactics

Assets

Channels

Assets (What?)

Roles (Who?)

• Articles• Presentations• White Papers

Creators

• Interviews• EditingFacilitators

• Curation• Engagement

Community Managers

• Report• Analyze• Optimize

Owners

Channels (Where?)

• Website

• Email

• Social Media

• AdWords

• Banners

Roadmap

Technology• Website• Email• CRM

Website

Content Management System (CMS)

Website

Courtesy of Moz, 2013 Search Ranking Factorshttp://moz.com/blog/ranking-factors-2013

Website

Web Analytics

CRMeCommerce

Third Party

Email Automation

Purchases Content Interests

Offline Events

Online Events

Demographics

Segmentation

Email Automation

GoalPersona

Content

Timeline

Optimize

Autoresponders

Email Automation

Email Webinar

Offline

Integration

Technology

Content Website Email

CRMSocial MediaAnalytics

Roadmap

Technology

Campaigns• Lead Generation• Content Marketing• Landing Pages

Lead Generation

Demand Generati

Content Marketin

Landing Pages

Demand Generation

Outbound Inbound

Social Media

Telemarketing

Direct Mail

Advertising

Content Marketing

Foundation (Hub) Dynamic Conversion

Landing Pages

Lead Nurturing

Lead Scoring

Workflows

Sales Contact

Lead ScoringC

Buying Stage

Workflows

Management

Measurement &

Reporting

Analysis

Action

Measurement & Reporting

Analysis

Metrics

Insights

Action

Create

Optimize

Promote

Convert

Analyze

THANKS FOR ATTENDING! QUESTIONS?

Newsletter: www.authentiasoft.com/newsletter

Blog: www.authentiasoft.com/blog

Email: jdipietro@authentiasoft.com

How to Build an End-to-End Digital Marketing Plan

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