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How to exlpain gamification to your boss
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How to explain
Gamificationto your boss
What is gamification? Why does it work?Can it work for us?
Gamification applies game mechanics and game thinking to drive engagement
and solve problems
What is it?
How we make things in the world (non-game activities)
more engaging
Games created specifically for marketing purposes
Games we play as kids and adults
What is it? Gamification
Advergaming/ARG
Games
How we make things in the world (non-game activities)
more engaging (Business goals helped by game mechanics)
Games we play as kids and adults
(mostly entertainment)
What is it?
Games created specifically for marketing purposes
(entertainment with a business goal)
(actual games)
(game mechanics)
Why does it work?
Game mechanics satisfy human desires
Why does it work?
Graphic: Bunchball.com
Can it work for us?
Customer acquisition Customer retention/loyaltyWebsite engagement Creative brainstorming Recruitment
Strategic planningProduct innovation Team building
e = EngagementRecencyFrequencyDuration ViralityRatings
Can it work for us?
www.BHiveLab.com
For more info:
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