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How to Fail at LinkedIn
Making a bad first impression is never a good idea!
Part 1: Your Photo
Just a few seconds…
…that’s how long you have to make a first impression on LinkedIn (or anywhere else!)
Here are your Top 3 First-Impression-Makers:
O Your Photo – needs to be professional & attractive
O Your Headline – needs to be punchy
O Your Summary – needs to show your value (WIIFM)
Make Yourself Clear @ SteveWoodruff.com
Here’s how I do it:
Make Yourself Clear @ SteveWoodruff.com
O Photo
O Headline
O Summary
Here’s Ann Handley
O Great picture
O Ann is all about content
O Ann wants you to read and hear her –because she’s an expert
Make Yourself Clear @ SteveWoodruff.com
That’s how to do LinkedIn right
Now let me show you how to do it all wrong!
Part 1: Your Photo
The following are real pictures (no names), taken from public
LinkedIn profiles. They can be summed up in one word: DON’T
Make Yourself Clear @ SteveWoodruff.com
The Vanishing ActMissing in action; far, far away; or tiny thumbnail
Make Yourself Clear @ SteveWoodruff.com
The Facebook ErrorOoops… you mean LinkedIn is a professional site??
Make Yourself Clear @ SteveWoodruff.com
The Group Shot CropWhy not share the spotlight?
Make Yourself Clear @ SteveWoodruff.com
The Formatting FiascoAesthetics are optional, after all
Make Yourself Clear @ SteveWoodruff.com
The Creepy FaceLights…Camera…ah, good enough!
Make Yourself Clear @ SteveWoodruff.com
What Good Looks Like
Some positive examples on LinkedIn:
O Tim Ferriss (professional yet
approachable)
O Michael Bloomberg (intriguing expression)
O Gary Vaynerchuk (warm and friendly)
These three profiles also have well-crafted headlines and
summaries
Make Yourself Clear @ SteveWoodruff.com
Your picture is your very 1st first-impression maker
…and it’s the easiest thing to get right!
Make Yourself Clear @ SteveWoodruff.com
Don’t Be Forgettable
O Be Professional
O Be Personal
O Be Pointed
Make Yourself Clear and Memorable!
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