View
965
Download
0
Category
Preview:
Citation preview
Kasey Hurlbutt CH2M HILL Global Brand Manager
“How to turn your executives into talent brand champions?”
Kasey Hurlbutt @kaseyhurlbutt
define the problem
consistency dilemmadare to be distinctive dilemmawho is “we” dilemma
finance, accounting,
business units,
regions, legal
talent acquisition
marcom & global brand, strategic BD,
corporate development
HR & learning/
development
- corporate brand
- sales
- client strategies
- pr/media
- web/digital
- csr
- business unit brands
- trademark strategy
- signage and stationery
procurement
- goodwill/amortization
of acquired brands
-talent brand
- recruitment and
advertising
- employee value proposition
- annual performance evaluations
fueled by organizational silos
bottom line recruitmenttop line retention
design a solution
Sinek, Simon. Start With Why. 2011
our value proposition
bottom line
recruitment
retention
top line STRATEGY
bottom line
recruitment
retention
top line STRATEGYBRAND
bottom line
recruitment
retention
top line STRATEGYBRAND
brand and strategy: yin and yang
build it
arm your case with data
global brand
summit
learning & Development
marcom
corporate development
legal
regionsstrategic BD
talent acquisition
business groups
HR
global brand
summit
learning & Development
marcom
corporate development
legal
regionsstrategic BD
talent acquisition
business groups
HR
campaign shamelessly
seize opportunities to partner
1. recognize the silos. then dare to defy them.
divorce brand from a marketing/talent mindset.
make brand the yin to strategy’s yang.
start changing the conversation. don’t wait
for permission to do something awesome.
2.
3.
Q&A
Kasey Hurlbutt @kaseyhurlbutt
Recommended