How travel brands are using social media for marketing

How travel brands are using

social media for marketing

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August 2011

8 social media strategies for travel brands

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Social Media Strategy

Social Media Campaigns

Loyalty Campaigns

Social Games

Blog

Advocacy Program

Social Apps to connect

Crowdsourced content

Travel Forum

User Generated Content

Conversations

Connections

Community

Social Dynamics

Social Media Campaigns

Queensland Tourism

ran a campaign for

the search of an

island caretaker who

would communicate

his experiences to

the world

The winning

caretaker was

decided through a

social media contest

The campaign

helped the brand

generate buzz and

conversations for the

island

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Best job in the world

http://islandreefjob.com

European Travel

Commision launched

a photo contest on

Facebook asking

users to submit their

morphed pictures at

various travel

locations

The campaign

helped generate

buzz and interest for

various travel

locations

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Visit Europe photo contest

https://www.facebook.com/visiteurope?sk=

app_128953167177144

Loyalty Campaigns

Jet Blue is rewarding

customers for

checking-in at Jet

Blue Terminals using

Facebook Places

Customers unlock

official badges and

reward points for real

rewards.

Helps the brand

recognize it’s loyal

customers and

generate viral buzz

on networks

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Jet Blue: Go Places app

http://www.facebook.com/JetBlue?sk=app_

172907589409924

Tripadvisor has

launched a campaign

to recognize its most

loyal reviewers and

community members

Helps the brand

express recognition

to its reviewers and

loyal fans

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Tripadvisor: Star Reviewer

http://www.tripadvisor.com/TAOffer-

a_wid.TopReviewersLander

Social Games

A social game by

travel channel

Helps consumers

learn about

interesting places

around the world

10

Travel Channel: Kidnapped

http://apps.facebook.com/kidnapped/home

Travel Blogs

Lonely Planet‘s

Official Blog

Showcases travel

destination, tips and

stories

Shares brand’s

passion for travel

with the readers

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Lonely Planet Blog

http://www.lonelyplanet.com/lpblogs/

Southwest Airlines

Official Blog

Communicates to the

traveller community

how Southwest

Airlines can make

their travel

experience better

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Southwest Airlines: Nuts About Southwest

http://www.blogsouthwest.com/

Advocacy Programs

British Airlines’

campaign to promote

tourism between

London and New

York

Provides expert

recommendation for

the best places in the

two cities

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British Airlines: Metrotwin

http://www.metrotwin.com/

Social Apps to connect

A social app to show

where your friends

have been across the

globe

Provides a social

connect to get

recommendations

from friends

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Tripadvisor: Cities I have visited

http://www.tripadvisor.com

Airbnb has a social

application that

shows the people in

your network (friends

or friends of friends)

who have places to

rent for travel

18

Airbnb: Social connections

http://www.airbnb.com/search?connected=t

rue&new_search=true

Crowdsourcing content

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Travel DK: Reviews

http://www.traveldk.com

Crowdsourced

reviews and ratings

on the website

Helps visitors get the

best information from

the community’s

collective intelligence

Travel Forums

Lonely planet’s travel

forum

Helps the brand

participate and

support their

consumers in their

travel research

22

Lonely Planet: Thorn Tree Forum

http://www.lonelyplanet.com/thorntree/index

.jspa

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Virgin Airlines: V-Flyer Forum

http://v-flyer.com/forum

Virgin Airlines’ travel

forum

Helps the brand

participate and

support their

consumers in their

travel research and

information

Indian travel brands using social media

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Club Mahindra: Jiyo Life

http://www.jiyolife.com/

Club Mahindra

campaign to motivate

people to get more

from life

Energizes

consumers to travel

for leisure and fun

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OkTataByeBye

http://oktatabyebye.com

Make My Trip’s

online travel

community

27

Offisial Atyachar

http://www.offisialatyachaar.com/

Make My Trip’s travel

campaign to motivate

corporate workers to

find breakaways from

work

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