How User Testing Makes Your Website More Awesome

HOW HOW USER TESTINGUSER TESTINGMAKES YOUR WEBSITE MAKES YOUR WEBSITE

MORE AWESOMEMORE AWESOME

Will Hanke

RedCanoeMedia.com

WhereIsMyBusiness.com

Wanna Tweet This Meetup?

@UserTesting

@RedCanoeMedia

Free Money

Awww Ain’t It Cute?

So Much Work!

So Many Leads!

But…

I Thought We Really Had Something

What Happened?

Maybe You’re Too Far Away from Reality

or Maybe You’re Too Close

or Maybe It’s Not You at All

All You Know is…

Three Ways to Test Your Site & Users

Free is Good

Test Two Nearly Identical Pages

Define a Goal

Test Two Nearly Identical Pages

Cool Results Graph

CrazyEgg

No, Not This.

Yeah, This.

ScrollMap

Confetti

Overlay

Pricing

User Testing

Just Keep Smiling

You Need An Honest Review

My Favorite

User Testing

Real People

How it Works

Four Parts to User Testing

1. Set the Scene2. Set Your Requirements3. Set the Tasks4. See the Results

1. Set the Scene…

“Imagine you have a small woodworking shop in your garage. You like to make cabinets, tables and various small wood projects. Today you’re looking for a few new tools to add to your shop.”

2. Set Your Requirements…

AgeGenderIncomeSpecific LocationWeb BrowserOperating SystemAverage Internet Usage/Day (in hours)

3. Set Your Tasks (4-7)…

Sign up for our newsletter…Find x product…Imagine you need to return an item…Find today’s interest rates…Visit x competitor’s siteGo to Google and search for…Find directions to our shop in Arnold…

Deliverables

Cool Video with Note Taking Ability

Just 60 Minutes

4. Be Prepared for…

(play video, Will)

Pricing

Less than 10 tests: $49ea10+ tests: $39ea

Tier pricing from there…

Get a Free Test

promo code: WhereIsMyBiz

How to Build a Marketing Funnel7:00 PM – 9:00 PM - $10

How do you build an optimized marketing funnel? Guest speaker Russ Henneberry from DigitalMarketer.com will explain just how to create a funnel that not only converts on an initial offer, but doesn't leave any money on the table.

meetup.com/Where-Is-My-Business/

May 22 Meetup

Google Analytics – Don’t Fear the Data9:00 AM – 11:30 AM - $57 - $47 if you register tonightThis is a bring-your-laptop workshop! We will go through all the Google properties that you need to use as a business owner, and we'll help you sign up and configure each of them!

Plus, we'll help you make sure that your Google Plus, Google Publisher and Google Authorship accounts are all set up right for maximum visibility!

June 18 Workshop

And the Winner Is…

Thank You!

Will Hanke

314-496-8665

@RedCanoeMedia

How User Testing Makes Your Website More Awesome

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