“what makes a successful website”

Michael FitzGerald

today’s talk:concept. design.

user experience.

©xap

concept

properly engagingwith your dev team

the ‘brief’ meeting

not a designer, not a developer

simple two step process...

(from Seth Godin)

step one: open all doors. consider as

many options as possible, then add

more.

step two: relentlessly dismiss, prune and

eliminate. ship.

no building in step 1.

if you have new ideas in step 2...

record for v2

you’re only judged on what’s there.

that warm and fuzzy feeling

get it right before a single byte of code is written.

example...

design

“search engine friendly” is not an

afterthought.

no wireframe preview.removes the ‘wow’

hierarchy:users don’t read.they scan & zoom.

key pages design.templates

01 4567 456vs.

01 4567 456

learn. it’s easy to change

reviewing designs:never on print!

only in the browser.

feedback:complaining is

good.becoming a

designer, not so good

uxuser experience

if design is all about the ‘visible’, then ux

is the ‘invisible’

ux saves the user from thinking unnecessarily

the ux belongs to the user.

improve it with service design

service design+

-

copy: words are the soul of ux

“message sent”“report spam”

your site is the start of the

‘conversation’.make it easy for

them to continue.

xap example...

...chat/use/type first, then add the logo.

lastly...

“I have this feeling _______ site

went live.”

thank you for listening.

Michael FitzGerald