Icis Custom Publishing Roundtables
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- 1. ICIS high-level Roundtables John Baker Global editor custom
publishing Tel: +44 20 8652 3153 Email: john.baker@icis.com
2.
- Face-to-face interaction with senior industry executives
- Positioning of sponsor as thought leader in the sector
- Increased understanding of topical issues and priorities
- Co-branding with ICIS in the chemicals marketplace
- Increased profile in print and online, via ICIS.com
3.
- Client and ICIS agree on Roundtable topic, timing and venue,
etc
- Client and ICIS develop list of companies/executives to invite
ICIS sends out invitations and organises the entire event usually a
morning discussion with dinner the night before
- A one-page article is published inICIS Chemical Businessprior
to the event, setting the scene
- ICIS produces briefing for participants, with client input
- After the Roundtable discussion, an outcome article is
published inICIS Chemical Business
4.
- Optimum outcome is to recruit 6-10 high-level participants
- The meeting is held over a morning, with dinner the night
before and lunch afterwards maximising interaction
- Location is optimally a leading hotel in major EU city
- Meeting chaired by ICIS editor and/or client or independent
chairman
- Client can bring 2-3 participants along itself
- Output article is reviewed by all participants before
publication
5.
- Client gains maximum interaction with senior decision-makers in
the industry
- Discussion format allows thorough, insightful analysis of
topical issues
- Client receives pdfs and can purchase reprints ofthe articles
inICIS Chemical Business
- The articles appear online
- Output can be expanded from single article to sponsored
supplement giving greater coverage of the outcomes and exposure for
the client
6.
- Some previous clients and topics
- CEO Roundtable on EU petrochemicals
- CEO Roundtable on EU specialty
- M&A and environmental due diligence