1. ICIS high-level Roundtables John Baker Global editor custom
publishing Tel: +44 20 8652 3153 Email: [email protected]
2.
Summary of benefits
Face-to-face interaction with senior industry executives
Positioning of sponsor as thought leader in the sector
Increased understanding of topical issues and priorities
Co-branding with ICIS in the chemicals marketplace
Increased profile in print and online, via ICIS.com
3.
How does it work?
Client and ICIS agree on Roundtable topic, timing and venue,
etc
Client and ICIS develop list of companies/executives to invite
ICIS sends out invitations and organises the entire event usually a
morning discussion with dinner the night before
A one-page article is published inICIS Chemical Businessprior
to the event, setting the scene
ICIS produces briefing for participants, with client input
After the Roundtable discussion, an outcome article is
published inICIS Chemical Business
4.
Key aspects
Optimum outcome is to recruit 6-10 high-level participants
The meeting is held over a morning, with dinner the night
before and lunch afterwards maximising interaction
Location is optimally a leading hotel in major EU city
Meeting chaired by ICIS editor and/or client or independent
chairman
Client can bring 2-3 participants along itself
Output article is reviewed by all participants before
publication
5.
Other benefits
Client gains maximum interaction with senior decision-makers in
the industry
Discussion format allows thorough, insightful analysis of
topical issues
Client receives pdfs and can purchase reprints ofthe articles
inICIS Chemical Business
The articles appear online
Output can be expanded from single article to sponsored
supplement giving greater coverage of the outcomes and exposure for
the client
