Idea extraction

Happy life with Software

as a ServiceThursday, August 29, 13

Thursday, August 29, 13

• Recurrence Revenue • Automated sale• B2B (business to business)

Thursday, August 29, 13

• Recurrence Revenue • Automated sale• B2B (business to business)

• No Idea• No Money

Thursday, August 29, 13

‘Old school’ way of doing it

Thursday, August 29, 13

‘Old school’ way of doing it

• Came up with great and unique idea.

• Build a product

• Show to the world

Thursday, August 29, 13

‘Old school’ way of doing it

• Came up with great and unique idea.

• Build a product

• Show to the world

Result Failure90%

Success10%

Thursday, August 29, 13

Way of doing it

1. Find market

2. Idea Extraction

3. Validate idea

4. Build and Run

Thursday, August 29, 13

Find Market

Thursday, August 29, 13

Find Market• B2B

• Market has to be profitable

• Easy reachable (internet, email, phone)

• Able to reach decision maker

• Specific niche

Thursday, August 29, 13

Idea Extraction

Thursday, August 29, 13

Idea Extraction

• Talk to your customer

• Find real world problems and Pain for particular market

• Make an idea from extracted pain

Thursday, August 29, 13

Steps to get Customers on phone

Thursday, August 29, 13

Steps to get Customers on phone

• Send greeting email, ask for call permission

• Teach your customers

• Make a good copy

• Call them

Thursday, August 29, 13

Idea Extraction

Thursday, August 29, 13

Idea Extraction• Business pain

• Every day pain

• Result of not solving problem is visible today

• What is most important to the customer

• Dig deep enough

• Rate a pain, repeat what people say (Phyco tryck )

Thursday, August 29, 13

What to ask• Tell me your working day?

• What activity takes the most time?

• Word & Excel - place for improvement

• Is there anything that you think “ Ahh.. I need to do it again” when you wake up ?

• Can you show me your email?

• Give a magic wand, see how they solve that problem

• Is there any software that you looking for ?

Thursday, August 29, 13

Validation

What is the best way to validate your idea?

Thursday, August 29, 13

Validation

What is the best way to validate your idea?

Make a sale without a product

Thursday, August 29, 13

Validation Steps

• make a sketch, mockup

• sale it

• build MVP

• deliver to customers

Thursday, August 29, 13

Build and Run

Build - Measure - Learn Lean approach

If you are not familiar with it, it’s good theme for next presentation :)

Thursday, August 29, 13

RunIdea is just multiplier of execution

Level Idea ExecutionAwfulWeakSo - so GoodGreat

Brilliant

-1 $11 $1,0005 $10,00010 $100,00015 $1,000,00020 $10,000,000

The Most brilliant idea worth 20$ without execution

Thursday, August 29, 13

Bad sides

• Faster

• Smaller

• Better

You are not going to end up with revolution project

Thursday, August 29, 13

Thank everyone

konstantin.koval.37

KostiaKoval

konstantin.koval1@gmail.com

konstantin.koval1@gmail.com

Thursday, August 29, 13