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Presentation given to members of the Digital Business Club powered by L'Atelier BNP Paribas in Shanghai. Much has been said about the meteoric rise of e-commerce, but offline retail continues to be an important channel for most retailers, with over 80% of sales still made at the store. Rather than see digital technologies as a threat, what if offline retailers can turn them into an advantage instead?
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Innovation at the Point Of SaleIn-store Innovation for Store Activation
How to drive sales efficiency & enrich the consumer experience?
Store concept
Staff performance
Location of the store
Distance from home
Apple
IKEA
Watsons
Skills level
Process
Recruitment
Traffic (metro)
Fitting with brand perception?
Density (banks,
convenience stores)
Accessibility
Which role Technologies can play?
+ + +
Brand flagship
Retail evolution
Self serviceInternet
Mobile
Traditional retailing
Experience center
Less store assistantsAutomated
processes
Simplified environments
Service centric
Product interaction
Shopping is pleasure
Retail evolutionWhy luxury consumers shop online?
Consumer journey
Mobile in RetailA GS1 MobileCom White Paper
Enabled Services
Mobile in RetailA GS1 MobileCom White Paper
Near store incentives
HomeIn-store Street, Ave, Aisle Wifi-range …
Always-On
15% OFF 75% OFF
City
Check-in for Points
Incentive
Effort
HomeIn-store Street, Ave, Aisle Wifi-range …
Always-On
15% OFF 75% OFF
City
Check-in for Points
Incentive
Effort
Takeaways
No traffic, no business
No measurement, no improvement
Key trend to follow: “In-Store LBS”
Key trend to follow: “NFC”
About us
Shanghai
L’Atelier BNP ParibasSHANGHAI OFFICE
Cloud Nine Plaza, 9/F 1118, West Yan'an Road200052 Shanghai - China(8621) 62818533
L’Atelier is an independent consulting firm, part of
BNP Paribas Group.
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