Inbound Marketing

INBOUNDMARKETING

TRADITIONAL MARKETING

TELEVISION ADS

TELEMARKETING

NewspaperAds

Radio Ads

TELEVISION

NEWSPAPERS

TELEPHONE

RADIO

Expensive

Limited Reach

Low Return on Investment

Interruption Based

ITS TIME TO RETHINK MARKETING

80 MILLION +

Internet Users In India

80% of them look for products and services online

Is your Business present there for them?

INBOUND MARKETING

Inbound Marketing is the strategy of getting found

online by targeted customers looking for

services or products you provide

““

TargetedViral PotentialCost EffectivePermission BasedWord Of Mouth

Content SocialMedia SEO

I N B O U N D M A R K E T I N G

Inbound Marketing Mediums

CONTENT• Blogs

• Podcasts

• Presentations

• Videos

• White Papers

SOCIAL MEDIA• Facebook

• LinkedIn

• Google Plus

• Twitter

SEO

• Search Engine Optimization

• Keyword Analysis

• Backlink Building

• Analytics

It’s a combined effortSEO

Social MediaContent

The Of Inbound Marketing

The COPCA Inbound Marketing Cycle

CREATE

OPTIMIZE

PROMOTECONVERT

ANALYZE

C •Create compelling content on site

O •Optimize it for search engines

P •Promote it via various social media networks

C •Convert visitors into customers

A •Analyze the process, make changes and start again

TRAFFIC

LEADS

CUSTO-MERS

Get More Traffic

Convert Traffic into Leads

Convert Leads into Customers

Measure and A

nalyze

THE INBOUND MARKETING FUNNEL

A QUICK COMPARISIONOUTBOUND MARKETING

Expensive

Limited Reach

Interruption Based

Low ROI

INBOUND MARKETING

• Targeted

• Viral Potential

• Cost Effective

• Permission Based

• Word of Mouth

WHICH WOULD YOU CHOSE?

Indrashish Ghosh

www.indrashishghosh.com

mail@indrashishghosh.com