View
490
Download
2
Category
Tags:
Preview:
DESCRIPTION
Inbound Marketing techniques for personal branding - from B2BCamp Atlanta 2013
Citation preview
Inbound Marketing for Personal Branding
John PeltierTwitter: @johnpeltier
B2BCamp AtlantaJanuary 2013
About MeSenior Product Manager – The Network, Inc.
Website: www.tnwinc.com
Twitter: @johnpeltierProduct Mgmt Blog:
http://johnpeltier.com/blogPersonal Branding Blog: www.JobLure.com
ProductCamp website: www.Pcampatl.com Twitter: @pcampatl
”The aim of marketing is to know and understand the customer so well
that the product or service fits him and sells itself.” – Peter Drucker,
1974
- Tom Peters, 1997
http://www.sxc.hu/photo/1013679
Hedgehog ConceptSingle unifying concept
that drives your decisions and behavior
(Jim Collins)
What can you really be the best
at? What problems can
you solve? What are you deeply passionate about?
What can You Be
Best At?
What do you care
deeply about?
What problem
s can you
solve?
Leads
People who contact you
for more
People who share your
content
People who read your content
Personal Funnel
Three-Step Plan for Personal Branding
1. Offline2. Broadcast3. Directory
Offline Personal BrandingExcellence at work
Speaking at conferencesLeading an organization
NetworkingMeeting for Coffee
Others?
Content Marketing[Broadcast]
Other Ways to Be Found[Directory]
What’s a Job Lure?Online portion of your personal brand
Attracts prospective clients, prospective employers
Gets Leads into your personal Funnel
What are your experiences?What works for you?
What questions do you have?
Recommended