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A Case study on Virgin Mobile's campaign - Indian Panga League conducted by WATConsult.
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Social MediaCase Study
consulting monitoring managing ORM marketing PR products audit
How It Began
100 Hilarious vidoes8 IPL Teams
Numerous Pangas Taken Online
What Panga!
Videos of 8 passionate IPL fans from 8 different states fighting with each other all
day long over STD calls.
How Panga!
• Utilized a 3 pronged strategy to create YouTube buzz and generate views.
1. Intelligent Tagging and Titling2. Channel Commenting3. Commenting on the official IPL channel
during matches
What Panga!
• If Mumbai played Delhi then the subsequent video was made the featured video of the channel
• And the link was distributed across all platforms
Panga Contest!
• An FBML tab was created and uploaded with a banner of the contest and linked to the website
Pangas on the Fanpage!
• They speak for themselves…….
The Pangas get shared…..
Twitter: The Fun Begins
The Users Respond
Celebrities Respond
Pangas on Articles and Blogs
Now for some numbers…
• In the days since the campaign began Youtube has logged over 6,10,975 total views
• Around 20,893 Channel Views, • 300+ subscribers and counting…..• This is by far the fastest growing Youtube
channel In India for any Brand with zero media spend
Facebook….
• Since its creation the Fanpage now numbers around 3278 fans and still growing, and an average 350 daily views
Celebrities Respond
With over 180+ @replies the cumulative outreach of the tweets number at 75K plusWhile around 120+ plus Retweets itself
number around 25,000 and counting…
Campaign Consultancy:WATConsult.com
Contact:Rajiv Dingra +91-9820761167rajiv@watconsult.comTwitter.com/watconsultwww.watconsult.com
The END
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