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In another Book Rapper slideshow we explore the ideas in Simon Sinek's book Start With Why. You'll learn:1. How to re-ignite your passion, energy and drive for your business2. How to use your business to fulfil your purpose in life3. How to attract your ideal customers more easily4. How to be a great leader and engage and incite action in others5. How to inspire your customers to buy almost everything you offer
Citation preview
Geoff McDonald @IdeasMarketing #ideaslunch
How to Inspire Your Customers to Buy
Ideas ArchitectBook Rapper
GeoffMcDonald.com/blog
?Geoff McDonald @IdeasMarketing #ideaslunch
Why are you here?Part 1
Geoff McDonald @IdeasMarketing #ideaslunch
Poll Question : Which is most important to you right now?
➊ Passion➋ Purpose➌ Leadership➍ Sales
?Geoff McDonald @IdeasMarketing #ideaslunch
The BookPart 2
Geoff McDonald @IdeasMarketing #ideaslunch
The book
@Simon Sinek • StartWithWhy.com • Porfolio • New York • 2009
English, Cultural Anthropology, Law, Advertising, TED Video
Simon SinekImage: CaptureYourFlag.com
The 3 circle, 3 word book summary
WHY
HOW
WHAT
The Golden Circles
Biology not Opinion
LIMBIC BRAIN
NEOCORTEX
WHY
HOW
WHAT
How we make decisions
WHY
HOW
WHAT
Feelings and Words
Book Rapper : Sticky Change • Switch by Chip + Dan Heath
Rational and Emotional
Three Things to Focus On
why Beliefs • Clarity
Three Things to Focus On
why
how
Beliefs • Clarity
Actions • Discipline
Three Things to Focus On
why
how
what
Beliefs • Clarity
Actions • Discipline
Results • Consistency
Book Rapper thinks...
The key to causing action
?Geoff McDonald @IdeasMarketing #ideaslunch
How to Ignite Your Passion
Geoff McDonald @IdeasMarketing #ideaslunch
Part 3
What do you want to be when you grow up?
Life is strange
Geoff McDonald @IdeasMarketing #ideaslunch
Why?
Why do you do what you do?
For F***** Sake!
ManifestoCreate Your WHY
Previous Webinars : IdeasMarketing.com.au/Webinars
?Geoff McDonald @IdeasMarketing #ideaslunch
How to Use Your Business To Fulfil Your Purpose
Part 4
Geoff McDonald @IdeasMarketing #ideaslunch
Remember back to when you first started...
Why does your business exist?
Profit is like Breathing
Who cares?
Why did you get into business?
Did you forget something?
Results come easier when we do things in the right sequence
The Cause Leads the Business
Money
Ideas People
Campaign
Previous Webinars : Three Essentials
Your business is merely a vehicle to fulfil your WHY
➊Cause ➋Business
?Geoff McDonald @IdeasMarketing #ideaslunch
How to Be a Great Leader and Incite Action in Others
Geoff McDonald @IdeasMarketing #ideaslunch
Part 5
Great speeches in history...
Great speeches in history... well, almost...
I have a plan!
We’re human beings!
Do you want more to do?
The WHY sets the context for what follows
It’s what you can do for your country
Start with WHY, Know HOW
WHY
HOW
LeadersWHAT
Managers
Good parents know why!
Why?
How to Inspire Your Customers to Buy Almost Everything You Offer
Geoff McDonald @IdeasMarketing #ideaslunch
Part 6
Less features, more expensive, 60% market share : Why?
Apple iPod
Why?
Geoff McDonald @IdeasMarketing #ideaslunch
WHAT Selling : Ways We Manipulate People to Buy
Peer PressurePromotionAspiration
NoveltyPriceFear
Buying WHY versus buying WHAT
Manipulate Transact
Short
InspireLoyalty
Long
We don’t buy product features
Feeling Clean
Apple don’t sell computers!
1984
Computer companies don’t make phones
Stuck in the what, stuck in the past
People buy why you do it
GeoffMcDonald.com/blog
?Geoff McDonald @IdeasMarketing #ideaslunch
What’s Next?Part 7
Geoff McDonald @IdeasMarketing #ideaslunch
See the TED Video!
Buy the book!
ManifestoCreate Your WHY
What horse are you riding into town on?
Invite Yourself : IdeasMarketing.com.au/Webinars
Next YearNext Webinar
Melbourne • Thursday 1st December • 8:30am - 5:00pm
The Seminar Sandwich
Melbourne • Thursday 1st December • 8:30am - 5:00pm
3 Events in One Day
Ideas LunchManifesto 2012 Game
Melbourne • Thursday 1st December • 8:30am - 11:30am
The Seminar Sandwich
Manifesto : Create Your WHY
Melbourne • Thursday 1st December • 12:00pm - 1:30pm
The Seminar Sandwich
Couple on the Run : WHY, HOW, WHAT
Melbourne • Thursday 1st December • 2:00pm - 5:00pm
The Seminar Sandwich
2012 Game : Create your HOW and WHAT
Melbourne • Thursday 1st December • 8:30am - 5:00pm
$40 Lunch
Melbourne • Thursday 1st December • 8:30am - 5:00pm
$40 Lunch
$100 Seminar
Melbourne • Thursday 1st December • 8:30am - 5:00pm
$40 Lunch
$100 Seminar
$120 Seminar + LunchSave $20
Melbourne • Thursday 1st December • 8:30am - 5:00pm
$40 Lunch
$100 Seminar
$120 Seminar + Lunch
$160 2xSeminars + Lunch
Save $20
Save $80
Register : IdeasMarketing.com.au/workshops
The Seminar Sandwich
Ideas LunchManifesto 2012 Game
1010 20
Geoff@IdeasMarketing.com.au
IdeasMarketing.com.auWebinarsWorkshops
Be kind to yourself. Just notice.
Reflect
What’s your life NOT about?
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