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- 1. Internet Marketing By National Christians In Action Cheryl
A. Robinson
- 2. What Is Internet Marketing
- As defined- Is the marketing of products or services over the
Internet.
- 3. Why Use The Internet?
- In order to grow your business beyond your current customer
base, you need to market your products or services online.
- You will hear over and over again how the traditional ways of
advertising have been replaced by the incredible power that the
Internet provides.
- 4. Internet Statistics
- 45,000,000 Internet users in 1995
- 420,000,000 Internet users in 2000
- 1.73 billion in Internet users in 2010
- 78% of consumers trust peer recommendations over
advertisers
- 24-25% of the largest newspapers are experiencing record
declines in circulation
- 247 billion average number of emails per day
- 27.3 million tweets per day from Twitter
- 5. Internet Marketing is associated with several B u siness
Models :
- E-commerce this is where goods are sold directly to consumers
(B2C) or businesses (B2B)
- Lead-based websites an organization that generates value by
acquiring sales leads from its website
- Affiliate marketing the process in which a product or service
developed by one entity (e-commerce business, single person, or a
combination) is sold by other active sellers for a share of
profits. The entity of the product may provide some marketing
material (sales letter, affiliate link, tracking facility) However,
the vast majority of affiliate marketing relationships come from
e-commerce businesses that offer affiliate programs.
- Local internet marketing through which a small company utilizes
the Internet to find and nurture relationships, which are to be
used for real-world advantage. Local internet marketing uses tools
such as social media marketing, local directory listing, and
targeted online sales promotions.
- 6. INTERNET SOURCES
- 7. Websites
- Every business/organization should have a website.
- Websites are a vehicle to display your products/services to
current and potential customers
- Also, used to keep audience informed on current events your
organization/business is holding.
- 8. Social Networks
- Americans now spend more time using social networks than they
do on email.
- 9. Facebook
- If Facebook were a country, it would be the fourth largest in
the world!
- Over 500 million (active) users
- There are more than 150 million active users currently
accessing Facebook through their mobile devices.
- 10. Blogs
- A blog is a type of website or part of a website. Blogs are
usually maintained by an individual with regular entries of
commentary about a particular subject matter.
- Most blogs are interactive, allowing visitors to leave
comments.
- 11. Webinars
- Are used to conduct live meetings, training, or presentations
via the Internet.
- Each participant sits at his or her own computer and is
connected to other participants via the internet.
- Webinars can be recorded and viewed at a later time.
- 12. Tele-seminars
- Used to conduct live meetings, training, or presentations via
the telephone.
- Hundreds of people can be on the same call communicating with
one another.
- 13. Videos
- Create videos to display products, services, etc.
- Can be embedded in your website, blog, etc.
- Video can also be placed on slideshare, You Tube and other
video hosting sites.
- 14. Other Internet Options
- Send thank you cards to clients
- Send out invitations to events
- Several ways to advertise your business in other social
networking sites, groupsites, etc.
- 15. The Internet Impact On Your Business
- Allows you to reach a broader audience.
- Easy to track through Autoresponders.
- Increase sales while you sleep.
- Communicate with customers and develop a relationship.
- Develop an effective referral system.
- 16. Training Program
- N.C.I.A. has a unique program aimed at training established,
new or developing businesses or organization how to effectively use
the internet to promote what they are doing.
- 17. Online Classes
- Classes can be viewed in the comfort of your home.
- All Classes are recorded in case you cant attend.
- No special equipment or software-just need internet access
- 18. Sample of Classes
- Free Internet Advertising
- Add videos, links, etc to your pages
- Attracting People To Your Site
- Creating PowerPoint Presentation
- How To Blast All Social Sites
- How To Set-Up an Email Blast
PLUS, MUCH, MUCH MORE!
- 19. Low, Low Price For Members
- National Christians In Action (N.C.I.A.) is a non-profit
(501c3) organization designed to assist the community elevate to
success.
- Our membership is only $10.00 per year! Enjoy the benefits of
being a part of our outreach ministry.
- 20. N.C.I.A. Computer Lab
- $50.00 consultation fee-waived for N.C.I.A. members.
- $30.00 per month, $20.00 per month for N.C.I.A. members.
- Limited time offer for the first 50 people.
- PACKAGE VALUE $75.00 per month