View
427
Download
1
Category
Tags:
Preview:
Citation preview
Innovation from very large scale idea search and evaluation
Shaun Abrahamson@shaunabe
contextcrowdstorming
cases
“Re-Imagination of Nearly Everything – Powered by New Devices, Connectivity + UI + Beauty”
“Magnitude of upcoming change will be stunning”
– Mary Meeker, partner KPCB
~ 50% of this disruptions is from crowds
2003
2001
2001
20001991
2000
2004
1995
1999
2005
1996
Less than a decade to transform the economics of audio/video
Date Source: Skype Journal.
1/1/0
3
1/1/0
4
1/1/0
5
1/1/0
6
1/1/0
7
1/1/0
8
1/1/0
9
1/1/1
0
1/1/1
1
1/1/1
20
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
Simultaneous Skype Users [a way of looking at the capacity of the network]
Num
ber o
f Use
rs
Source: Mary Meeker presentation at All things D.
Peer production FTW
“Not invented here” to “Proudly found elsewhere”
And it is not just “technology”.
1999 2012
Labo
r
Cap
ital
Ass
ets
Influ
ence
Dat
a The crowd as the gateway to critical resources
Sharing, Commenting, Reviewing
Open Innovation, Co-Creation, Peer ProductionLa
bor*
Cap
ital
Ass
ets
Influ
ence
Dat
a * often focused on innovation
Big Data, Collective Intelligence
1895 Chicago Times-Herald Contest
The winning entry – the Duryea automobile
2005. Same idea with DOD + robots
Driven by Local Motors
Driven by LM Client - DARPA
Driven by LM Community
What is driving this change?
Ronald Coase, Nobel Economist“Given that production could be carried on without any organization that is, firms at all, why and under what conditions should we expect firms to emerge?”About 75 years ago
“Transaction Cost” Reduction
Alex F. Osborn (the O in BBDO, inventor of brainstorming)“when it comes to thinking, let’s try to act as if we were two people – at one time, a thinker upper, a producer of ideas; at another, a weigher of ideas”About 65 years ago
Orders of magnitude process scale changes
Brand + IP + Confidentiality
Brand + IP + Confidentiality
The Right Question
The Right Question
The Right Question
The Right Question
The Right Incentives
The Right Incentives
The Coalition
The Coalition
Recruiting Participants
1st 2nd 3rd 5th
Balloons Found 10 9 8 8
MEGAS Money x x x Good x x x Meaning x x x x
Ecosystem Team size 5 8 1 10 Network size 5,000 1,000 50,000* 80,000** Existing network? no no yes yes
Encourage Results
From Paul Baran, " On Distributed Communications: MEMORANDUM: RM-3420-PR," AUGUST 1964, the Rand Corporation
The other network that evolved this way
Monitoring Participation
Active EditorsRe
tenti
on a
fter 1
yea
r (%
)
Monitoring Participation
Monitoring Participation
Monitoring Participation
Picking The Best
Picking The Best
Picking The Best
META
Recognize him? What about the device?
In the fictional Star Trek universe, a tricorder is a multifunction hand-held device used for sensor scanning, data analysis, and recording data.
The medical tricorder is used by doctors to help diagnose diseases and collect bodily information about a patient.
The word "tricorder" is "tri-" and "recorder", referring to the device's three scanning functions: GEO (geological), MET (meteorological), and BIO (biological).
Source - Wikipedia
A challenge to turn science fiction into reality
Long timeline to enable development of real prototypes
Influence = % of the revenue from future sales
Large % from submitting ideas that are voted on by community + Quirky
Fraction of a % for helping with research
More % for helping with naming/branding
Example of successful stats…
Partners ensure distribution which provides more incentives to participants
Crowdstorming
Shaun AbrahamsonNovember 13, 2012
@shaunabe
Recommended