Introduction to social_business

Introduction To Social Business

Facilitator : Mohamed N. SOUMANOU Duration: 45 min

Introduction A. What's Social Business ?

1. Definition 2. Social Entrepreneurs 3.Social Business Characteristics

B. Examples of Social BusinessC. Career Opportunities in the fieldD. Wrap up

FLOW

Quotes from Muhammad Yunus,

Founder of the Grameen Bank

A. What's Social Business ?

1. Definition

A Social Business is a financially sustainable organization that directly serves the needs at the Bottom of the pyramid (BoP) through its products or

services.

BoP

BoP

Social Entrepreneurs are people, who don't want to choose between making

money and making a difference.

2. Social Entrepreneurs

3.Social Business Characteristics

Social Business are organizations which:

Offer a new product or service, meeting the needs of low income people.

Make an existing product or service accessible to lower income population,

meeting their needs.

Social Business are organizations which:

Innovate in the process, including vulnerable people on the production

chain.

Social Business are organizations which:

Develop a governance model which empowers the population benefited

from the business.

Social Business are organizations which:

Have potential to increase scale or to be replicated.

Social Business are organizations which:

The activity which generates income is integrated with the social impact

generated.

Social Business are organizations which:

Have Double bottom line: financial profit + social profit

or Triple bottom line:

financial profit + social profit + environmental profit

Social Business are organizations which:

Corporate Social Responsibility (CSR), meaning traditional companies which dedicate part of its budget to social

activities.

Social Business is different from:

Traditional NGOs which generate income from an activity which is not integrated with the social impact.

Social Business is different from:

Green Business, meaning organizations which product / service has positive

environmental but not social impact.

Social Business is different from:

Traditional companies which develop a strategy to target the Base of the

Pyramid (BoP), but the main goal is to increase profit, not to meet the needs

of this population.

Social Business is different from:

B. Examples of Social Business ?

Grameen BankOffers productive credits to low income population, offering lower interest rates but

which still enable the bank to be self sustainable. Several microfinance

institutions were created replicating this model.

Aravind Eye Care

By innovating in the process, Aravind made cataracts surgery accessible for low income people, reducing blindness. Pricing strategy allows poor people to be operated, and at

the same time allows Aravind to expand its activities.

Lifestraw

A portable and extremely easy to use water purifier. Sold at low cost, it avoids diseases

in the poorest regions of the planet.

Kopémé SUN, Light for all

This is an initiative of a social business based in Togo named Kopémé Group. Kopémé

SUN, aims to provide low cost solar lamp to poor people in villages and help them avoid

the usage of toxic kerosene lamp.

Movirtu is enabling Mobile technology for the BoP.

Other References www.edgetalents.net www.ashoka.org www.changemakers.com www.youthventure.org www.AcumenFund.org www.Nextbillion.net www.avise.org www.movirtu.com www.songhai.org

Global Business Associate Program (GBA Program of EDGE : www.edgetalents.net

A * Year Apprenticeship of Ashoka: http://www.ashoka.org/staff-app

Etc.

C. Career Opportunities

Wrap Up

Thanks ! For more information, you can get in touch with: Mohamed Nassirou SOUMANOU National President of AIESEC in TogoSocial Business Entrepreneur Consultant in Organization Management Email : nassiroun@gmail.com / nassirou.soumanou@aiesec.net