IRR Social Media & Community 2.0 Presentation by Charlene Li

Open LeadershipHow Social Technology Can Transform The Way You Lead

Charlene LiAltimeter GroupMay 4, 2010

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Follow me on Twitter@charleneli

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© 2010 Altimeter Group

Open Leadership4

Having the confidence and humility to give up the need to be in control,while inspiring commitment from people to accomplish goals

How to give up control, and be in command

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Four goals define your strategy5

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Best Buy’s First Social Media Experts6

Steve Bendt & Gary Koelling

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Barry Judge CMO of Best Buy

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“I was so relieved when it was over—it was just two sentences to get started.”

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#1 Align openness with strategic goals

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Examine your 2010 goals

Pick one where open and social can have an impact

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#2 Support open leadership11

Pessimist Optimist

Collaborative

Independent

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#3 Embrace failure12

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Create Sandbox Covenants

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Thank you

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Charlene Licharlene@altimetergroup.com

charleneli.com/blog

Twitter: charleneli

For slides, send an email to

slides@altimetergroup.com

http://open-leadership.com

© 2010 Altimeter Group

About Us

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Altimeter Group is a strategy consulting firm that provides

companies with a pragmatic approach to disruptive

technologies. We have four areas of focus: Leadership and

Management, Customer Strategy, Enterprise Strategy, and

Innovation and Design.

Visit us at http://www.altimetergroup.com or contact

info@altimetergroup.com.