Is Twitter Dying? - "No"

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Is Twitter a Dying Social Network?TAKE: NO.

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FACT:More than half of active Twitter users follow companies, brands, or products on social networks.

SOURCE: EDISON RESEARCH, 2010

SOURCE: EDISON RESEARCH, 2010

With many users following brands on social networks, and an even larger percentage of those users making purchases, it’s no wonder Twitter has been used as a business tool!

U.S. Twitter users are more educated

than the general population.

6SOURCE: EDISON RESEARCH, 2010

U.S. Twitter users have a higher income than the general population.

7SOURCE: EDISON RESEARCH, 2010

The more educated users are on a social network, the greater the likelihood that these users are sharing valuable content.

If these users also have higher incomes, they become better targets for business.

SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012

Clearly, brands are extracting value from Twitter if a third of them find the social network critical for their business.

Companies that use Twitter average 2x

more leads/month than those that do not.

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SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012

Well that’s just more data to back up why marketers should use Twitter for business!

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