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By: Nadya A. Hamawy & Alta Monica ParaisoBA 190 - Strategic Management
University of the PhilippinesProf. Mita Angela M. Dimalanta
Space Matrix Numerical ValueInternal Strategic Position Financial Position Return on Investment 6Leverage 6Liquidity 6Working Capital 7Earnings Per Share 7Average 6.4Competitive Position Market Share -1Product Quality -1Product Life Cycle -4Customer Loyalty -1Technological Know-how -2Control over suppliers and distributors -2Average -1.83External Strategic Position Stability Position Technological Changes -3Rate of Inflation -4Demand Variability -3Barriers to entry in the market -3Average -3.25Industry Position Growth potential 6Profit potential 7Financial stability 7Resource utilization 6Ease of entry into market 5Average 6.2
Space Matrix
BCG Matrix
Product-Positioning Map
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