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Digital Marketing & Analytics ExperienceA Visual Guide- Kashif Khurshid
KashifKhurshid@gmail.com(832) 228-7427CaptainAnalytics.com
THE DIFFERENCE BETWEEN WHO YOU AREAND WHO YOU WANT TO BE IS BY WHAT YOU DO.
Waste ManagementSince April 2012
Analytics
Tagging (TMS)
Basic Site
Campaign
Add-on’s (Links, scrolls, etc)
Custom Features
Reporting / Analysis
Ongoing (Periodic)
One-time (Ad-hoc)
A/B Testing
Split Testing
Segmenting
Traffic Allocation
Quick Temp Updates
SEO
Agency Management
SEO Improvement
Process Creation & Oversight
Reporting
Social
Partnering with Communication
s Strategy
Microsite Integration
Social Paid Campaigns
Monitor Monthly Traffic and
Engagement
Charles SchwabOctober 2008 – April 2012
Digital Analytics
Optimization
eCommerce Funnel
Home Page Weekly Analysis
& UpdateDeep-Dive Multi-Session Analysis
New Feature Analysis
Ratings & Reviews
Algorithm Changes
Site Redesign
Segmentation Strategy A/B Testing
Analytics Reporting
SEO
Paid Search
Banner
Social
Mobile Web
Reliant Energy (NRG)Marketing Analytics
Tag Management
Identifying Digital Needs
Translating Business
requirements to Tagging
requirements
Build Page & Campaign Naming
convention
Analytics UI Development
Design Dashboards for each business
unit
Write and Update custom configurations
Backend Data Integration
Train Staff on Tools
Analytics
Acquisition
Ecommerce Funnels
Paid Search
3rd Party Sites
Print Media
Banners
Retention
SEO
May 2006 – October 2008
TravelClick
Digital Marketing
Report Development
Incorporating Silo Data
Designing Layouts and
graphs
Adding Additional Services
Train Sales Team on Tools
Paid Search
Account Strategy
Account Management
Process Improvements
Client Management
SEO
Account Reporting
Basic Analysis
Advance Analysis
Process Improvement
Expectation Management
August 2004 – May 2006
Skills:Analytics Driving Delightful Customer Experiences
Help define KPI’s & Set Goals
Conversion/Goal Funnel Analysis
Market Area/Product Mix/ Pricing Analysis (Site Wide)
Ad Hoc & Deep Dive Analysis
Predict Metrics Performance
Reporting: Periodic Monitoring of Performance & Stakeholder Management
Competitor Analysis (Site Wide)
Define Segmentation & Personas (Site Wide)
Technology Integration for Omni-Channel Optimization
Tools:
Omniture Site Catalyst, Adobe Data WorkBench, Discover, WebTrends, Google AnalyticsTableau, SpotFire Toad, SQLOptimizely, Test & TargetAdWords, Marin, KenshooMarchexUserzoom, ForseeQuantcastExactTarget, SalesForce Marketing CloudSprinklr, Radian6Tealium, GTMDocumentum, TeamSiteSEOClarity, Conductor, WebCEO, Web PositionSlack, Microsoft Office & 365, Google Docs
Gaining Efficiencies & Building Exceptional Processes
Analytics in a NutshellSet Goals on what you want to Intelligently Achieve
Set Goals
Define KPI’s
Measure (Report)
Analyze (Optimize
)
Implement
Analytics in Action
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