Kevin Gibbons - SMX London 2010 - Social Media for Reputation Management

Using Social Media for Online Reputation

Kevin GibbonsDirector of Search, SEOptimise

www.seoptimise.com twitter.com/kevgibbo

This is your brand’s new homepage!

2009/2010 2010/2011?

Twitter vs Google – who to trust?

90% of consumers trust recommendations from people they know…

70% still trust online consumer opinions from people they don’t know!

* Nielsen – July, 2009

41% trust search engine results

“Build brands not around products but reputation”

No publicity… might be better this time!

How much negative traffic does your brand generate?

3% of 20.4 million searches =

612,000 negative clickthroughs per month

But really, what harm can social media do?

Tip 1) Claim your social media brand profiles

Tip 2) Develop a clear social media strategy

Tip 3) Use social media to open opportunities

Tip 4) Real-time search is increasingly important

Tip 5) – Look out for suggested search!

Thank you & any questions?

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And follow me on Twitter: twitter.com/kevgibbo