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Korean air-excellence in flight
Citation preview
By Tae Hee Kim
Company Background
Comfortable seat Best in flight service Best Aircraft- A380 Premium global Airline in and outside of
Korea
Strategy
Sexy Luxury Modern
Concept of Campaign
Target Customer Anyone above 20 years old Someone who wants to use premium airline Not only Koreans but also foreigners Business man
Reaching potential customer
Use Google Adwards Pay per click based 55,810 as total budget 55,810/12 = $4,650
Step to become successful company
Application Korean air App Easily check mileage and fare Accessibility - Easy to check flight schedule
Summary
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