Lets Talk Quality

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Presentation by Maarten Bas-Backer and Ruurd Priester on new (marketing) rules in relation to exponential change. Presented at Lost Boys Amsterdam, February 3d 2010.

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Let’s talk Quality

Lost Boys International

Exponential change

Ray

Kur

zwei

l

Uncertainty Paradigm Shift

We do not know what it means Current systems have no answers

The rules of the game changed

5 new rules By Maarten Bas-Backer

Rules of the game # 1

Abundance, not scarcity

Rules of the game # 2

Distributed, not central

www.opte.org

Rules of the game # 3

Layered, not separate

Rules of the game # 4

Aware, not calculated

Rules of the game # 5

Trust, not control

So what does this mean

for us?

# 1: Abundance, not scarcity

Focus on opportunities

# 2: Distributed, not central

Embrace talent and diversity

# 3: Layered, not separate

Create new connections

# 4: Aware, not calculated

It’s irrational to be rational

# 5: Trust, not control

Build trust not ego

Trust Speed Cost

Duh

Let’s talk Quality Amsterdam, February 3 2010

Maarten Bas-Backer, Ruurd Priester

Lost Boys International