LinkedIn In Three EASY Steps

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Three Key Steps to LinkedIn Success

leslie@punchmedia.cawww.punchmedia.ca

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LinkedIn In 3 Easy Steps

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When people GOOGLE you,

Are you making the right first impression?

LinkedIn is one of the highest ranking sites when people Google your name.

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Pitfalls of NOT having a solid LinkedIn profile:

Your prospects will think you don’t care about your presence

You won’t build trust or confidence

You miss opportunities and leave money on the table

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The world’s largest professional networking site has over 259 million members in over 200 countries

2 new members join every SECOND 7.5m+ members in Canada (Canada is ranked top

5 )

18m visits per month Over 61 million in the US

Target audience = highly affluent, decision-makers

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Your Fears & Frustrations

•Social Media is overwhelming & ever-changing

•You don’t want to make any mistakes

•You’re already very busy & don’t have enough time.

• You may have compliance policies & securities regulations to deal with

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What You MUST Do: Step 1

Create a GREAT first impression that resonates with your target audience

Tip: Your summary is your “elevator pitch”- ensure you cover who you are & how you help your audience

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What You MUST Do: Step 2

Connect with QUALITY people.People refer & buy from those they know, like & trust.

Tip: We don’t exchange business cards without a conversation so ALWAYS be sure to send a personalized invitation to connect.

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What You MUST Do: Step 3

Converse & convert

Tip: Engage in discussions & solve problems.

Provide useful status updates at least 1x per week.

You’ll be 10x more likely to receive opportunities!

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Bonus Tip: Obtain Your Vanity URL

Customize your LinkedIn “vanity” URL & include it on your business card and email signature!

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Next Steps

Create a profile you can be proud of

Connect with quality people

Converse & convert and maximize your opportunities through the world’s largest business networking site

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How PUNCH!media Can Help

Training: I provide in-house or webinar training to help your team become exceptional “brand ambassadors”

Profile development: I work with C-suite executives to interview & write their profile

Strategy: I help integrate LinkedIn & all other Social Media channels into the marketing mix.

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Who Is Leslie Hughes?

I am a corporate trainer, a professor of Social Media & keynote speaker.

CBC Radio called me a “Social Media Guru” I’ve had over 7 years experience in Social

Media marketing and over 15 years in digital & traditional marketing

I have had my own identity stolen, so I know the fears of putting yourself “out there” online

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Sign up for weekly actionable tips at www.punchmedia.ca

Sign up for weekly actionable tips at www.punchmedia.ca

PUNCH!media offers:

Social Media training, workshops & keynotes

Interview, write and optimize LinkedIn profile and summary for C-suite executives

Editorial Calendar strategic development Social Media strategy and development on

LinkedIn, Facebook, Twitter, YouTube, etc.

Customized Social Media programs for you & your team

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Online Training:Invest In Your Presence

Three 20-minute “short & sweet” videos One comprehensive LinkedIn WorkbookPLUS additional bonuses:

www.punchmedia.ca/linkedin2014

ONLY $97

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Testimonials

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Connect With Me!

Connect with me on LinkedIn and by sending a personalized note and request your

FREE LinkedIn Summary worksheet.

Easy-to-follow, plug & play formula for making the most of your LinkedIn presence.

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leslie@punchmedia.cawww.punchmedia.ca

647-272-5588