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1Marketing Solutions
Where business happens
Marketing Solutions
2Marketing Solutions
LinkedIn’s Mission
Connect the world’s professionals and businesses to make them more productive and successful
3Marketing Solutions
LinkedIn: The Only Global Social Platform Delivering Marketing Solutions in a Business Context
Promote trust and message receptivity
Deliver compelling insights and results with social
media solutions
Reach the most influential, affluent and educated
audiences at scale
Quality Audience Business Context Marketing Impact
4Marketing Solutions
200+ million potential customers today making LinkedIn the 25th largest site in the U.S. with
over 41 million unique users
Sources: internal data and comScore Jan. ‘12, US
5Marketing Solutions
Targeting is key to everything we do
Function, Seniority, Location, Industry, Company Size
Group affiliations
Education
6Marketing Solutions
Align Message with Business Opportunity
LinkedIn Audience 360 Survey, US, August 2011
3 out of 4 Members use LinkedIn for everything business, from keeping up on trends to reading business news
Members are 2x more confident in the information found on LinkedIn than any other social site
64% agree that LinkedIn helps develop relationshipsand grow new business
Business ContextQuality Audience Marketing Impact
7Marketing Solutions
Extend Marketing Impact
Marketing ImpactQuality Audience Business Context
Product portfolio engages on all levels
38% lift in likelihood to apply for a credit card in the next 12 months
Financial Services Customer
Authentic data powers reporting
89%
more leads generated on LinkedIn than on a leading ad network at a third the cost per lead
Professional Organization Customer
Network effect extends marketing
2,000product recommendations in two weeks generating 500,000 viral updates about products & services
Technology Customer
8Marketing Solutions
LinkedIn Products
9Marketing Solutions
High Impact Display MediaEasy to place. Hard to miss.
Prominent placements above the fold
One ad on the page
Rich media enabled
Not a part of any ad networks
300x250, 160x600, 728x90 and textlinks
10Marketing Solutions
LinkedIn GroupsAbility to target users who are member of specific groups.
11Marketing Solutions
Content AdsLeverage Innovative Content & Messaging to showcase thought leadership
Leverage innovative units to distribute content to desired target audience
Connect activity across all social platforms (YouTube, Twitter, blogs, etc.)
12Marketing Solutions
Content AdsExpandable Video Option
13Marketing Solutions
Sponsored PollsDrive and sponsor conversation
Drive member conversation
Enjoy flexibility with questions
Display dynamic ads on results page
Ability to share virally
14Marketing Solutions
Members only receive (at most) one Partner Message per 60 days
Partner MessageYour message delivered to your specific prospects
Extensive targeting capabilities
Ability to share virally
15Marketing Solutions
Social MessagingCompany Follow and Recommendation Ads
Gain more followers to your LinkedIn Company Page
Drive recommendations to promoted products/services
Actions become viral within network update stream
16Marketing Solutions
Blake Boznanski, Account Executivebboznanski@linkedin.com
415.970.5164
Neva Egloff, Account Managernegloff@linkedin.com
415.970.5169
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