LinkedIn Rotary Part 1 2016

Topics�  YourPowerProfile�  EndorsementsvsRecommenda8ons� Op8mizingyourProfileforSearch�  CompanyPages

LinkedIn�  Theworld’slargestprofessionalnetworkwithover300millionregisteredmembersin200countriesandterritoriesworldwide.

�  Execu8vesfromallFortune500companiesaremembersand66%ofLinkedInusersaredecisionmakersorhaveinfluenceonpurchasingdecisionsfortheircompanies.

� Averagehouseholdincomeis$109,000–highestsocialmediasite.

HowareyouusingLinkedInNow?

BusinessGoals� Drivingmoretraffictoyourwebsite� Ge]ngmediaa^en8on�  Promo8ngyourevents�  Interac8ngwithprofessionalsfromaroundtheglobe� Obtainingfreeadvicefromtopconsultantsonurgentbusinessissues

YourPowerProfile�  100%Complete� AllStarprofilebringbenefits–youshowupinmoresearchesforyourexper8se�  Currentposi8onwithdescrip8on�  Industryandpostalcode�  Atleast2pastposi8ons�  Educa8on�  Atleast5skills�  Aprofilesummaryandphoto�  Atleast50connec8ons

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Profileisminiwebsite� Mul8dimensionalmarke8ngtoolforyourselfandyourcompany

� Makesureeverythingonyourprofileisclient-focusedandbenefits-oriented

�  Textshouldbescannable,easilydiges8blebitesofinforma8on

Profile�  Professionalheadshot� GreatProfessionalHeadline

�  Listofskillsseparatedbypipe|�  BridgetGibbons|DigitalMediaConsultant|CustomizedSocialMediaTraining

�  Benefitstatementapproach�  TopGraphicDesignerMakesAllYourPromo8onalMaterialsPullCustomersinLikeaMagnet

�  HelpingSmallBusinessesandtheTri-StateAreaLeverageSocialMediatoGrowTheirBusiness

�  Concise,compellingandValue-Driven

WebsiteSec8on

Summary� Oneofthemostimportantpartsofyourprofile�  Youhave2000characterstousethemall!� Outlineformateasiesttoscan

� Whoyouare� Whomyouhelp�  Howyoucanhelp�  Howtogetintouchwithyou

Addi8onsec8onsthatmakeyourprofileshine!

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Recommenda8ons� Quickwayforpeopletogetasenseofyourstrengthsasaprofessionalandforyoutohelpoutyourconnec8onsinafewsimplesteps.

�  Clickon“AskedtobeRecommended”onanyposi8ononyourprofileandselectwhichconnec8oncanspeaktoyourworkatthatposi8on.

�  They’llsubmitabriefrecommenda8onforyourapproval.�  Youcancontrolwhichrecommenda8onstodisplaybyclicking“Manage”

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Endorsements

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Op8mizingYourProfiletoBeFoundinSearches� Whatdoyouwanttobeknownfor?What’syourspecialty?Whatsetsyouapart?

� Determinewhichphrasesyouwanttobefoundforandintegratethemintothekeyaspectsofyourprofile

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FourRequiredPlacesforYourKeywords� Headline–oneofthekeyareasLinkedInconsiderswhenrankingyouinsearchresults

�  CurrentWorkExperience–Thisisthe2ndplaceLinkedInlooks,makesurekeywordsareinthejob8tle.�  CEOislesshelpful,considerchangingtowhatyoudoratherthanyour8tle

�  PastWorkExperience–LinkedInwillrankyouhigherforkeywordsinyourpastjob8tles

�  Summary–includekeywordsinyourvaluedriven,benefitsorientedsummary.Youhave2000characters–usethem!

AdvancedOp8miza8onStrategies� Havingmorerecommenda8onsandconnec8ons� Havingapaidaccount

OtherOp8mizingOpportuni8es�  Recommenda8ons–providebulletscontainingyourkeywordsforpeoplewhoagreetorecommendyou

� Websites–youcanop8mizethissec8on-putinacalltoac8on–useyourkeywords

�  PublicProfilewebsiteaddress–Addkeywordstotheendofyourhyperlinkaddress

� Groups–joingroupswithyourkeywordsinthe8tle,youcanjoinupto50groups

�  Skills–addyourkeywordsintheSills&Expr8sesec8on�  Interests–Veryfewpeopleusthisstrategy;youcanalsoaddnamesofexpertsyouareinterestedin;youmightbedisplayedintheresultsforsearchesontheirnames.

WhereNOTtoOp8mize�  YourNameField–it’sagainstLinkedIn’sT&Cs

CompanyPages�  Promoteyourcompanyorthecompanyyouworkforandprovideanentertaining,mul8mediadisplayofinforma8on

� Usethecompanypageasofthemostpowerfulprospec8ngandinforma8ontoolsyouwilleverusetoseeknewbusiness,findnewopportuni8es,stayuptospeedonyourindustry

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CompanyPage�  Special8es,website,industry,type,headquarters,companysize

�  Logoandcoverimage

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CompanyStatusUpdates�  CompanyupdatesallowCompanyPageadministratorstodirectlyengagewithviewersandfollowersoftheirCompanyPage.

� Adminscanpostandshareitemslikecompanynews,promo8ons,relevantindustryar8cles,SlideSharepresenta8ons,andvideos.

�  LinkedInmemberscanseeyourcompanyupdatesonyourcompany'sHometab.FollowersofyourCompanyPagewillalsogettheupdatesontheirhomepage.

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ShowcasePages�  ShowcasePagesareextensionsofyourcompanypage,designedforspotligh8ngabrand,businessunit,orini8a8ve.Createapageforaspectsofyourbusinesswiththeirownmessagesandaudiencesegmentstosharewith.1.  Iden8fybusinessareasthatneedaShowcasePage.2.  Clickthe"Edit"menuonyourCompanyPage.Select

"CreateaShowcasePage.”3.  Nowyou’rereadytostartsharingyourcontent.

Part2willcover� UsingAdvancedSearchforProspec8ng�  LeveragingIntroduc8ons�  LinkedInAdver8sing� Groups

Thanks!