Local link building

D i x o n J o n e s

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Local Link Building

Receptional

• We are getting old

• We joined some clubs

• We’ve got badges

• We’ve got bigger mouths than most

• We’re Internet marketing consultants with a good track record

Majestic SEO

Second largest map of links on the web after Google

1.5 Trillion links indexed

Can analyze back-links by:

Anchor

Strength

Domain or URL

Link Type

Date found

Much more

Where does Google See Sites?

Where does Google See Sites?

So Google needs help

Has to partner with different data sources in different countries

Google can’t assume a site hosted locally is also targeted locally

…Except by country level hosting & TLD…

So Google asks websites to help define their audience in Webmastertools

Google even has trouble letting you help

So let’s find another way to find local links

Finding links by anchor text

Finding links by anchor text

Find Links by IP location

Find a competitor with the right country audience

Analyze their back-links

Sort them by their IP location

So how do we do that?

Find Links by IP location

World Link Map

http://wiep.net/talk/link-building/creating-link-maps/

World Link Map

http://wiep.net/talk/link-building/creating-link-maps

This African News website seems to

get links from anywhere but Africa…

But much more interesting is the links

per country weighed against the amount

of internet users in that country

Getting More local by Phone Code

Attracting international customers locally

Massive amounts of research done in hotel rooms

People search in their own language, about their unknown surroundings.

Go where they can see you!

local.google.TLD

local.google.TLD

Here’s another example

One of Google’s local data sources

A great new use for Dmoz.org

Dmoz.org & Linkbuilder.Wordtracker.com

Dmoz.org & Linkbuilder.Wordtracker.com

Dmoz.org & Linkbuilder.Wordtracker.com

Dmoz.org & Linkbuilder.Wordtracker.com

I probably don’t need to say it but...

Approach target sites with a compelling offer

Use an indigenous person to prepare the template

Don’t use a throwaway email address when contacting

Test the approach, record response rates, and adapt.

Links are all about relationships. Don’t start yours off with a spam blocked email!

We covered

Google problems with localized links vs localized audiences

Different ways of viewing local links

Different ways of identifying link targets

Tools:

MajesticSEO

Weip.net’s use of Google heat maps

Wordtracker & Dmoz combo

Lastly Free Trial

I have up to 50 “1 month for free Silver Subscriptions” for MajesticSEO.com

Please give me your card with email address for an invite

Thank You

I’m not hard to find…

Blog.majesticseo.com

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